Hello there i would like to share what i have experienced till now and would like to get some advice from you guys also. As i am from india so i will give the digits in INR. I started 2 youtube campaigns with same targeting country, keywords & Category. But with different CPV option i set 1 INR for single campaign and 5 INR for the other one. Both ad groups were on In Stream as well as In Display i was looking forward to more conversions (Comments, Subscribers, Likes etc) from the campaign with 5 INR CPV but that was not the case i got only views from both campaigns on the same video but no conversions at all, There was a slight difference between the CTR of both campaign's but there were actually no conversions i don't know why are we actually investing money in Youtube ADS when we get no conversions and traffic from them which is actually engaging. Targeted Countries - UK USA Canada Australia Categories - Music Fashion Travel Enthusiasts Movie Lovers Keywords - Some well branded artists name & popular songs and more longtail related keywords for that. In total i targeted 309 keywords. So what do you think i am doing wrong ? Should i try and increase the CPV and narrowing the audience :/ or is there any other good way to get more conversions from the youtube ads. And yes i forgot to mention i opted the option "Optimize For Conversions" Delivery status " Standard" Would love to hear some advice from youtube experts as i am really looking forward to impress my clients from Youtube ADS where i can get them more conversions & highly targeted views.