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Charity type site - need to start something but need some help.

Discussion in 'White Hat SEO' started by rnc505, Dec 21, 2009.

  1. rnc505

    rnc505 Regular Member

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    Hey guys.

    For personal reasons, I need to create a charity site similar to FreeRice.com. I would go furthur in depth, but some members may be in a similar predicament as me (It may not make sense right now, but if you knew my underlying reason you would understand). All of the money would go to charitable organizations, etc.

    If you've ever heard of freerice, then u know that for every correct answer to a vocab question, 10 grains of rives are donated to some US food distributor charity (I forget name). At a price of about $1/pound of rice (obveously in bulk) then 10 grains of rice = ~3.35 x 10^-5 dollars. So basically 1000 grains of rice cost about $0.0335 (if 29k grains = 1 lb). So 100 correct answers = 3.35 cents cost. On average 1 million grains of rice are donated daily, which is 100,000 correct answers / 29,000 grains of rice in a lb = about $35 dollars a day cost. (lol who knew over 1 mil grains cost less than $50?). My site uses an item that is highly needed by mainy charitable organizations and costs $0.0066666 per single item. Per each correct answer I planned 1/5 of that item as a reward (I know that sounds wierd but just go with it). So per corect answer it costs me $0.0013333. And @ 1000 correct answers = $1.33.

    As you can see my costs will be much more than free rices and if I get 100,000 daily correct answers it will cost me $133.33 dollars. Now, I never plan on getting as much traffic as freerice does but the cost will definitely add up.

    So getting to my real question(s), if I were to model the site very similarly to freerice (advertising placement wise) with similar words next to ads (sponsors pay for rice that you earn or w/e), what ad networks can/should I use? Obveously I will need more than one, with 1 CPM company and I was thinking adsense? Bu would that placement and use of words constitute as tell users to click? What words should I use to keep it safe? Is there a way I can contact adsense and check this out with them? Is there any other cpc network you would suggest (bidvertiser, widgetbucks, YPN, idk?)?

    Also would it help if I applied for 501c (or whatever the code is) for a tax-decuible, nonprofit charitiy organization and used thT biz name as my sign up for adsense/other networks?

    Thanks guys - these answers are imperative to my future!

    Rnc505

    I promise once I get the site up and going and things work out, to definitely let ou guys know about it!

    [EDIT]: I just reread my post and I want to apologize for my shitty spelling and missing of letters and parts of words! I'm on my iPhone and it's autocorrect and limited typing speed (compared to actual keys blackberrys/sliding full keyword texting phones) tend to get in the way of writing long BHW posts. Lol. Sorry again!
    Posted via Mobile Device
     
    Last edited: Dec 21, 2009
  2. Xalamon

    Xalamon Junior Member

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    Freerice is a pretty huge NGO that does their own advertising sales. They don't use adsense or anything.

    If you plan to use adsense, you cannot incentivize clicks with the frase you wrote "sponsors pay for rice that you earn" nor any sort of suggestion to click. Same goes with Chitika and you would need to research the others. You would just need to place the ads and hope that people click on them.

    Another problem would be that any contextual ads (adsense, chitika) would read your website keywords and display corresponding ads. If your content is just a game, you will likely get entertainment ads which pay little.

    These are my thoughts. Let us know if you make this work.
     
  3. Jcsarokin

    Jcsarokin Power Member

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    So your looking to "donate" large amounts of money to help a cause ( as a charity )?

    If so, PM me.
     
  4. Abstroose

    Abstroose Elite Member

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    I think you'd be better off looking for independant sponsors rather than an ad network. My site is non-profit and I was planning to donate all revenue to Save the Children UK, but to be honest I would rather sponsor an organization or charity site like your own, to avoid charities taking cuts.

    My site is still a baby and making 0$ right now, but I'd definately be interested in sponsoring you in the future. Perhaps you could find 5 different sponsors, and rotate their ads?
     
  5. rnc505

    rnc505 Regular Member

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    as my ideas and actions evolve I will most definitely keep you in mind. The only problem is that the cost will be many times of that. Which freerice recieves. Even with extremely targeted traffic, who would pay a $1.33+/cpm ( and I just found out my costs are actually much more than my first guestimation).

    I want to thanks all of you for your responses and ideas and tips!
    Posted via Mobile Device
     
  6. Abstroose

    Abstroose Elite Member

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    People like me whom are looking to donate their revenue to charities and good causes :)
     
  7. rnc505

    rnc505 Regular Member

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    Wow, I just realized that the thing holding me back was my cynical outlook on the world and the economy, etc.

    My mindset was, in this recession/depression/whateva-you-wanna-call-it-majgic, people don't want to donate money, regardless of how worthy they are. I mean sure, people will donate $5/$10 and then write it off as $50 on their taxes, but thats as far as they wanna go.

    Here's my NEW plan:
    1) I'm going to go ahead - build the site.
    2) REgister 501(c)3 private foundation status (Might take awhile as this is completely foreign to me and I'm going to have to contact a lawyer and figure this one out)
    3) Put my site in a 1/2/3 month test period, during which people can play the game and get used to it and investors/people who wish to donate and sponsor the item can contact me and I'd get it all sorted out BEFORE my site begins to cost money.

    :) All of the ideas are now rushing to my head!.... This is going to be great.

    Thank you BHW for the enlightenment!

    rnc505
     
    • Thanks Thanks x 1
  8. Abstroose

    Abstroose Elite Member

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    Good luck with it, and make sure to keep us up to date. As I said, I'd be happy to sponsor the site in the future when my site is generating enough revenue. It would be a lot more cost effective that donating to a charity which takes a 15% cut to cover expenses.