Change in google Algorithm, bonus for freshness==> impact on 35% websites

Hi everyone,
sorry it someone has already made a thread about that, but if it's the case i didn't find it.

To resume, google announced a modification of their algorithm in order to put fresh content at the top of the SERPS.
That should impact 35% of the results.

I saw the full article here : searchengineland(dot)com/google-search-algorithm-change-for-freshness-to-impact-35-of-searches-99856

I can't post links yet so just replace the (dot)
My opinion : I always thought adding new articles everyday was good for ranking... but with this modification it will definitely be the best way to reach the top.

yes, that's obvious. That's what users want and need.

Would you buy a Ford Focus build in 2002 or one build in 2012?

Sure you would choose the 2012, same thing applies here.


Websites with new content will always rank higher.

I'm surprised there is not a lot interest in this thread ^^

I agree with Akihabara (also like your name BTW bro, BIG fan of Japan, you Japanese?) ;D. Thanks for the awesome article. About the interest thing, I think the problem's been discussed to death these past few days, so that's why people aren't catching on. =D

moeatwa said:

I agree with Akihabara (also like your name BTW bro, BIG fan of Japan, you Japanese?) ;D. Thanks for the awesome article. About the interest thing, I think the problem's been discussed to death these past few days, so that's why people aren't catching on. =D

Click to expand...

Strange, i didn't find any thread about that ^^

Sorry, i'm french
But i'm a big fan of japan too ; I have a website about japan new (in french) i can PM you if you are interested

This shift has been in the making. Google has to be able to compete with fresh content from sources like twitter and facebook. It's more relevant to things that are time sensitive.

For example, if you wanted to find out about Lindsey Lohan's latest escapades you don't want an article that's from 4 years ago. You want the most up to date current info.

The fresh content will hold true for some sites but not for all. Some information doesn't change much over time. If you're in a niche that the content needs to be refreshed than you need to stay on top of it. I would also suggest updating old articles to match current events too.

Just to clarify this did not affect 35% of websites. It affected 35% of searches. Its a good change from a user standpoint. Glad im not in a time sensitive niche..... your job just got about 35% harder haha