Challenges with Facebook School Ads

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vir007

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Hi All,

I am running two campaigns on Facebook for a Senior Secondary School within a 2km area radius, one Campaign is to get the Likes/Followers and the Second one is to generate form-based leads.

When I narrow down the audience targeting (relevant ones) I am not getting any leads and the cost is going high but when I am going broad without any specific targeting I get one lead but still, the cost is too high. I want to increase the leads and decrease the cost. What Strategy should I follow?

The same is true for the like campaign, I want more likes at a low cost.

Please let me know the best strategy for these regions' specific Facebook Campaigns where audience and locations are restricted or limited.
 
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- For interactive posts and likes, keep campaign budget between 20-30$/day, 1-2-5, 10km radius, no target audience
- For articles from potential customers, book 3-4 additional locations around the school with a radius of 2-3km, campaign group budget 1-3-3
- Your page and articles must have interaction from friends to build trust
 
vir007 said:
Hi All,

I am running two campaigns on Facebook for a Senior Secondary School within a 2km area radius, one Campaign is to get the Likes/Followers and the Second one is to generate form-based leads.

When I narrow down the audience targeting (relevant ones) I am not getting any leads and the cost is going high but when I am going broad without any specific targeting I get one lead but still, the cost is too high. I want to increase the leads and decrease the cost. What Strategy should I follow?

The same is true for the like campaign, I want more likes at a low cost.

Please let me know the best strategy for these regions' specific Facebook Campaigns where audience and locations are restricted or limited.
Click to expand...
Firstly let me know the type of audience you need for the campaign to run very fluent. Before bringing any ideas.
 
vir007 said:
Hi All,

I am running two campaigns on Facebook for a Senior Secondary School within a 2km area radius, one Campaign is to get the Likes/Followers and the Second one is to generate form-based leads.

When I narrow down the audience targeting (relevant ones) I am not getting any leads and the cost is going high but when I am going broad without any specific targeting I get one lead but still, the cost is too high. I want to increase the leads and decrease the cost. What Strategy should I follow?

The same is true for the like campaign, I want more likes at a low cost.

Please let me know the best strategy for these regions' specific Facebook Campaigns where audience and locations are restricted or limited.
Click to expand...
Such a limit is very difficult to find potential customers, you should keep a more central and remote location.
 
The trick is to spend at a very low budget and increase gradually. Narrow it down as much as possible.
 
You can expand your reach to attract more likes and followers. Additionally, you should find a topic that is relevant to today's youth since you are targeting middle school students.
 
You can consider to optimize performance and reduce costs.
Make sure you're targeting the right audience your high school wants to attract. You may need to reconsider your audience criteria; Make sure you're targeting locations that your target audience is actually interested in; Use Messenger ads to directly engage with your target audience and generate leads.
 
For lead campaigns, you should set up 1 campaign - 5 ad sets - 5 ads, each ad has a different headline and creative to optimize the price and also increase the conversion rate. The content and call to action button are the most important to get leads, you can check the FB ad library to get some references
 
Expand your reach, Create many ads with different goals. Which ad is effective will increase the budget
 
You need to expand your reach. Set up more different campaigns and wait for results
 
Create multiple ad sets with different leads to test and compare results. Whichever is best, replicate the advertising and increase the budget
 
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