Several factors may contribute to your website not appearing in search results in Thailand despite being in Thai. Consider checking:
1. **Geotargeting Settings:** Ensure your website is configured to target the Thai audience. In Google Search Console, you can set the geographic target to Thailand.
2. **Domain Extension:** If your website has a country-code top-level domain (ccTLD) associated with the United States, like ".us," search engines may associate it more with the US. Consider a generic top-level domain (gTLD) or using Google's geotargeting settings.
3. **Hosting Location:** The physical location of your web hosting server can influence search results. If your server is in the US, it might impact local rankings. Consider hosting in Thailand or using a content delivery network (CDN) with servers in Thailand.
4. **Backlink Profile:** Ensure your website has relevant and quality backlinks from Thai websites. Local backlinks can positively impact your site's visibility in regional search results.
6. **Local Content Relevance:** Ensure your website's content is locally relevant. Use Thai keywords, incorporate Thai cultural elements, and address topics important to the Thai audience.
8. **Local SEO Factors:** Optimize your Google My Business listing, include local keywords, and ensure consistent NAP (Name, Address, Phone number) information across online platforms.
Regularly monitor your website's performance in search results, make adjustments based on analytics and search console data, and stay informed about search engine algorithm updates.