Certain videos have higher CPM than others... how do I increase it?

GamingForever

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I noticed on my one channel alone just by looking at the video separately certain videos have higher CPM than others... any idea why and how to increase it?

Video 1:
Views 2,493
total estimated views $1.18
Playback CPM: $4.65
Video Length: 18 Seconds
Audience retention: 17 Seconds (96.1%)

Video 2:
Views 31,949
total estimated views: $0.03
Playback CPM: $0.58
Video Length: 26 Seconds
Audience retention: 19 Seconds (76.2%)
 
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