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Certain videos have higher CPM than others... how do I increase it?

Discussion in 'YouTube' started by GamingForever, Aug 24, 2013.

  1. GamingForever

    GamingForever Registered Member

    Joined:
    Jul 31, 2012
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    I noticed on my one channel alone just by looking at the video separately certain videos have higher CPM than others... any idea why and how to increase it?

    Video 1:
    Views 2,493
    total estimated views $1.18
    Playback CPM: $4.65
    Video Length: 18 Seconds
    Audience retention: 17 Seconds (96.1%)

    Video 2:
    Views 31,949
    total estimated views: $0.03
    Playback CPM: $0.58
    Video Length: 26 Seconds
    Audience retention: 19 Seconds (76.2%)