Cease and desist from Facebook

Next time use crypto as payment and don't use your real address anywhere.
It's basics of anonimity. You don't sell black hat tools under your name. Do you? Lol.
Not trying to be mean, but even as a user of these tools I always use proxies and never use my name.

APinkPanther said:

If they wanted to go after these companies, why don’t they go after Jarvee? They have 1000x more users than my product.

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Why don't they bust drug cartels or some crypto scammers (not saying this is similar, but you get the point)?
No rule can be broken without proper preparation.
I know that things can be rough at times and one might overlook some stuff, but that's the lesson. Don't rush and overlook basics.

APinkPanther said:

Thank you bro. It’s just really sad to see these heartless people go after small fishes and let’s big fishes work as usual without any issues. I mean there are thousands of Instagram automation tools with thousands of users and they go after someone who barely has a hundred.

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Often it's not the tool itself, what they're after, but the main reason is trademark infringement (that's why they can take away your site). When you come up with a brand name for a tool/website, avoid any term, which is trademarked by them ("insta", "gram" etc.)
If you avoid this, the chanches are that you won't get on their radar until you're really big.

APinkPanther said:

I understand that but one of the sites has very good ranking on Google and if I close that, I’d be effectively out of business. I worked countless nights to build this business, I need to do something to protect it but not sure what.

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Another lesson to not put all of your eggs into one basket. At least diversify your traffic sources. I'm not saying create multiple products, just traffic sources.