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CB payback mention it or not!

Discussion in 'Clickbank' started by epilot, May 1, 2014.

  1. epilot

    epilot Senior Member

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    Hello everybody,

    According to your experiences with clickbank + youtube do you think that it is a good idea to mention the 60 day payback guarantee in the videos when promote a product as an affiliate or not? In my opinion there are pros and cones in this regard so I am not sure if it is ok and helps conversion or not? In the opposite side it can increase the number of refunds... So what is your idea according your practical experiences please?

    Thanks
     
  2. mancar487

    mancar487 Jr. VIP Jr. VIP Premium Member

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    Mention it!

    The vendor will mention it anyway on the landing page (so you mentioning it would not increase refunds as they will be aware of it when they purchase).

    By mentioning it, it can increase click-trough rates through your link.

    Mancar
     
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  3. psyclogic

    psyclogic Regular Member

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    I wouldn't do that. You won't increase sales with that only you will give them ideas that they can return their investment within days...
     
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  4. mgblack

    mgblack Junior Member

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    psyclogic: thanks your comment make sence. marcar487.. not so much.
     
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  5. xxf8xx

    xxf8xx Supreme Member

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    What are you talking about? Mancar's point is just as valid as psyclogic's. The vendor page clearly states the 60 day refund policy anyway. Also, if mentioning it increased your CTR on an ad, it could make or break your campaign. Why not split test though and see for yourself? That's the only way to see what really works here.
     
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  6. dennis07

    dennis07 Junior Member

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    well, I think that their is no reason to mention the refund policy in your videos, you should explain the features of the product in a way that create the needs in the visitor's mind, then push him to click on the link, and about the refunds, I think the vendor should put a strategie to reduce the rate, this is my personal opinion
     
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  7. auxiliarus

    auxiliarus Regular Member

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    No shit, Sherlock!
    -_-.
     
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  8. squark

    squark Junior Member

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    Have you actually tested this? Or is that just your opinion?

    I ask because pretty much every real-world test I've ever done shows that clearly presenting a money-back guarantee will increase conversions. It's a fundamental principle that ties to people's natural inclination to avoid unknown risk. The risk reversal of a guarantee almost always increases a consumer's confidence in purchasing a product. It also fits in nicely with the tendency of the average person to overvalue their future actions. So they trade an action today (purchasing) for the possibility of action in the future (refunding). But today's action is significantly more valuable than the likelihood of the future action (which is also why trials work as a risk reversal mechanism).

    The only time I've ever seen this backfire is when the consumer actually has an incentive to refund the purchase. So you have to be careful with any kind of an incentivized sales message.

    The real answer is to test it yourself, though. And don't listen to people who are spouting opinion, and not results. My results tell me to almost always highlight some form of risk reversal for the buyer, typically in the form of a refund policy or free trial. As was already stated by someone else, ClickBank enforces their own refund policy, and it's going to get presented regardless. I would bet you could use that to your advantage. Don't be scared to let people know they can get their money back. It does work to increase sales. And it rarely drives refunds higher than they would be otherwise. Anyone who actually sells their own stuff is likely going to tell you the same.
     
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  9. epilot

    epilot Senior Member

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    Squark, Thanks for your post (and for other posts as well)

    Really good points.

    I am promoting CB products just via YouTube, So According to your experience (if you have in this regard) putting the risk free guarantee FORM of the vendor in my video is a good idea, or you suggest to mention it as a text written by me?
    By the way, doing so (which somehow reflects this fact that I am selling a product via Youtube ) doesn't violate the Yotube TOS?

    Thanks so much once again...
     
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  10. squark

    squark Junior Member

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    On the YouTube TOS, I don't know the answer to that. It doesn't seem like that would be a problem, but I can't answer with any authority because I don't use YouTube for promoting affiliate products. Perhaps there's someone reading this thread who would know that?

    On the presentation of the refund policy, I would make that your own.

    In a review scenario, I would typically handle a money-back guarantee as a follow-up comment to a qualifying feature of the reviewed product. Sorry if that sounds kind of murky. What I mean by that is that I'll find a potential reason why the product might not work for the reader (make sure it's something the reader isn't actually concerned about), then I follow that up with an off-hand comment along the lines of "but don't worry... if that happens these guys have a really great return policy. You've got almost 2 full months to see if it works for you. If not, get a refund. It's your choice."

    So, for example, my script might look something like this for a video conversion software product...

    "One thing you should be aware of, though... this software only works on Windows. It's the best one I found, but that could be an issue if you're a Mac user. Of course, you can run most Windows apps on a Mac using something like Parallels or VMWare Fusion, but I didn't test this software on a Mac. I think it will work, but if it doesn't, don't worry... these guys have a really great return policy. You've got almost 2 full months to see if it works for you. If not, get a refund. It's your choice."

    If you're promoting an IM product, you might say something like "They say you can start this business with as little as $50. Be prepared, though... in my experience it might take as much as $100, depending on your circumstance. I think that's a small enough difference that it's still very worth it, and most people will definitely be able to do it for $50. But either way, don't worry... these guys have a really great return policy..."

    That's obviously not the only way to present it. But it does kill 2 birds with one stone. Most reviews are more effective when you bring up a negative point anyway (significantly more credibility). So I like to stack the credibility boost of the negative qualifier with the trust boost of the guarantee. It's just my opinion, but it feels like they work very well together and each subtly increases the impact of the other.

    As always, the best way to know is to test it yourself. But regardless of your results, it pays to think about the psychological impact of how you piece your presentation together to make it more effective and powerful. I hope that makes sense.
     
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  11. allinSSD

    allinSSD Newbie

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    Youtube TOS doesn't mention anything along those lines that i can find