Squark, Thanks for your post (and for other posts as well)
Really good points.
I am promoting CB products just via YouTube, So According to your experience (if you have in this regard) putting the risk free guarantee FORM of the vendor in my video is a good idea, or you suggest to mention it as a text written by me?
By the way, doing so (which somehow reflects this fact that I am selling a product via Youtube ) doesn't violate the Yotube TOS?
Thanks so much once again...
On the YouTube TOS, I don't know the answer to that. It doesn't seem like that would be a problem, but I can't answer with any authority because I don't use YouTube for promoting affiliate products. Perhaps there's someone reading this thread who would know that?
On the presentation of the refund policy, I would make that your own.
In a review scenario, I would typically handle a money-back guarantee as a follow-up comment to a qualifying feature of the reviewed product. Sorry if that sounds kind of murky. What I mean by that is that I'll find a potential reason why the product might not work for the reader (make sure it's something the reader isn't actually concerned about), then I follow that up with an off-hand comment along the lines of "but don't worry... if that happens these guys have a really great return policy. You've got almost 2 full months to see if it works for you. If not, get a refund. It's your choice."
So, for example, my script might look something like this for a video conversion software product...
"One thing you should be aware of, though... this software only works on Windows. It's the best one I found, but that could be an issue if you're a Mac user. Of course, you can run most Windows apps on a Mac using something like Parallels or VMWare Fusion, but I didn't test this software on a Mac. I think it will work, but if it doesn't, don't worry... these guys have a really great return policy. You've got almost 2 full months to see if it works for you. If not, get a refund. It's your choice."
If you're promoting an IM product, you might say something like "They say you can start this business with as little as $50. Be prepared, though... in my experience it might take as much as $100, depending on your circumstance. I think that's a small enough difference that it's still very worth it, and most people will definitely be able to do it for $50. But either way, don't worry... these guys have a really great return policy..."
That's obviously not the only way to present it. But it does kill 2 birds with one stone. Most reviews are more effective when you bring up a negative point anyway (significantly more credibility). So I like to stack the credibility boost of the negative qualifier with the trust boost of the guarantee. It's just my opinion, but it feels like they work very well together and each subtly increases the impact of the other.
As always, the best way to know is to test it yourself. But regardless of your results, it pays to think about the psychological impact of how you piece your presentation together to make it more effective and powerful. I hope that makes sense.