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Cashing in on Black Friday

Discussion in 'Offline Marketing' started by hi.imandrew, Nov 22, 2010.

  1. hi.imandrew

    hi.imandrew Junior Member

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    As everyone knows Black Friday is the busiest shopping day of the year, thanksgiving being the busiest travel day of the year. According to a research group, this will be the busiest black friday since they started taking surveys 20 years ago.

    For those of you not getting in on this, you're fools. :)

    Anyways, I've had 1000 flyers printed, and cut each 4 ways so a total of 4,000 flyers. I plan to post of at all major stores, in changing rooms ect. Now my only issue is attaching them to brick walls. I mean I can use gorrila tape but that isn't very pretty. Anyone have any better idea's?
     
  2. AndreasTheMenace

    AndreasTheMenace Newbie

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    What are those flyers for?
    Can you please state the complete idea of what you want to do?
     
  3. vallento

    vallento Regular Member

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    The see through ducktape? I bet its called something else but anyways that kind of tape is solid and when it's see through you won't really pay attention to it.

    If you are hanging them outside and there is a risk for rain maybe you should consider putting them in a plastic pocket or laminate them.
     
  4. jaybut

    jaybut Newbie

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    what's the idea ?
     
  5. hi.imandrew

    hi.imandrew Junior Member

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    Everyone on black friday is looking for a cheap deal. Why not give them a $500 kohls card? Victoria's secret card? Free ipad? Exactly what they are looking for.
     
  6. RobDB5950

    RobDB5950 Registered Member

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    For this black friday I am working on computer sales! I have a local ad up that is all about my christmas computer sale. It is local and aimed at people buying their first PC, already I have 3 orders and the sale is up until black friday. The prices can't be beat because I am so good at building PC's and I buy in bulk from tigerdirect. Most people in my area know nothing of these places to buy parts! Though I wish I had a better supplier :(
     
  7. AndreasTheMenace

    AndreasTheMenace Newbie

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    So you're putting up posters everywhere about giving out special offers?

    It should be something like:
    " Don't way hours in line!
    The best Black Friday Offers are here!"
    If you say **something** free, that would attrack alot of atention as well.

    How about if you put cut-outs in the bottom of your paper that says: "Free **something** :[site address]. So people can take it home and remember the address.
     
  8. hi.imandrew

    hi.imandrew Junior Member

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    Yea I already have my flyers designed. And do have tear off strips w the url at the bottom. What I'm working on now is strategic placement. As with the clear ductape, that would work except for I'm not sure how well it will stick to brick or concrete.
     
  9. hi.imandrew

    hi.imandrew Junior Member

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    Here's an update. Did a pre run before black friday. Hit up a mall, which was practically empty. About 15 minutes after beginning to put up flyers, security escorted us off. However, before being escorted off, I noticed at least 2 of the flyers had tabs torn off. (Each flyer has 12 tabs at the bottom containg my landing page url). Not a big feat, but 15 minutes in an unpopulated area, an at least 2 people took interest, foreshadowing a great black friday. I'm trying to develop a way to quickly post up flyers on windows w/o attracting to much attention to myself. Pre-applying double sided tape to my flyers is the best I've been able to come up with so far.
     
  10. StarBeltMarketer

    StarBeltMarketer Junior Member

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    Let us know how it goes.
     
  11. StarBeltMarketer

    StarBeltMarketer Junior Member

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    I did this on a small scale yesterday. I only printed out 300 coupon like flyers and put them on cars at my local mall parking lot. Only to be really disappointed. It cost me $40 bucks to print the flyers and I did not make a single cent in return. I did an iPod offer and a laptop offer. I even used the local area name in my domain. I want to do something similar at my local college but don't even know if it will be worth it now.
     
  12. hi.imandrew

    hi.imandrew Junior Member

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    I received similiar success unfortunately. I was putting them up in stores and on entrance doors, not only risky, but they did not stay up long. We did put some on cars, but not many. Total Made: $1.20.
    I'm not completely ready to abandon this method, just need to find a better approach.
    Also, for a black and white copy, you should be able to find a price of .05-.06 per copy. A bit cheaper, just more cutting.