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Case Study - Ranking a high conversion product page with only content

Discussion in 'White Hat SEO' started by SirKonstantine, May 6, 2015.

  1. SirKonstantine

    SirKonstantine Junior Member

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    There?s tons of studies that show a correlation between content length and rankings. However, its never shown if there is a causation between content length and rankings. Also, there?s no clear indicator of how much content you would need to rank #1. Should you have more content than everyone else? 75%? Or does it even matter?


    This case study is to test: 1.) how important content length is to rankings and 2.) how much content is required to rank.


    This study is done by tracking the rankings of a new Wikipedia page for its keyword (ie if the keyword was ?widget? the page would be en.wikipedia.org/wiki/Widget). The widget is a new health/weight loss product where one can get a custom label and sell on Amazon.


    Here?s the word counts for the top 10:
    * Min - 0 (as reported by TermExplorer)
    * Max - 5000
    * Average - 2100
    * Standard Deviation - 1500



    Here are other stats:
    Search volume: 4,400/month
    Difficulty: 4.93 according to TermExplorer


    Here?s the activity log so far:
    * October 2014 - wrote a 300 word Wikipedia page (similar to the thin 250 word articles a lot of people used to use for PBNs). Added about 12 interlinks from other entries.
    * November-January - Rankings are ~25.
    * February-March - Rankings are stable at 20.
    * April - Rankings go up for a bit and back down.
    * Late April - double the word count to 600 words (about the length of most SEO?s blog posts). Rankings go up by 2, now at 17.


    Update schedule:

    • 18 May - increase content length to 1,000 words
    • 1 June - increase content length to 2,100 words (50th percentile)
    • 15 June - increase content length to 3,600 words (75th percentile)


    Current findings:

    • Google doesn?t rank Wikipedia pages instantly, surprising as its DA100 and the on-page SEO is spectacular.
    • Google doesn?t pull the Wikipedia data into the SERP instantly. It?ll be interesting to see at what point would Google pull Wikipedia data into the knowledgraph.
     
    • Thanks Thanks x 1
  2. auxiliarus

    auxiliarus Regular Member

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    Nothing. The natural ranking takes a lot of time and content ranking happens instantly once the content is ran through by a Google bot. Also there are some other factors here, for example, your page might rank up because of the update of the content rather than the amount of the content. Try a day where you add only 20-30 new words and see if any spikes happen to prove this false.

    Also great thing, OP, is this the only thread that I can bookmark or you post new ones every time?
     
  3. Nonilol

    Nonilol Elite Member

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    Content length has become alot less important for ranking. Just saying, it currently only has a VERY little impact.
     
  4. auxiliarus

    auxiliarus Regular Member

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    What has a high impact on a low competition long keyword then? Apart from quality link building, social media and an excellent on-page SEO? Assuming you already have the best articles written.
     
  5. worldatlarge

    worldatlarge Jr. VIP Jr. VIP

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    Interesting test and concept!

    But, I feel bad for whoever is in the niche you wrote the article about.... they don't need the wikipedia page to start ranking on the first page and push them off!

    Personally, I never link TO wikipedia. People say you should "link to authority sites". Well, OK, but I'm not going to link to a site that is already on the first page, because I'm just going to reinforce its rankings.

    I think all SEOers should "boycott" wikipedia by never linking TO them again.
     
  6. asap1

    asap1 BANNED BANNED

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    Someone did a content length test not to long ago and after 3k words his ranking stopped increasing.

    He started with 1,000 words then added 1k every week to the same article and I believe his rankings went from like 130-150 to around 50 after he added 3k words. He then added another 1k words for a total of 4k but rankings did not go up.
     
  7. croarmy

    croarmy Newbie

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    It's also important to make you content interesting for your visitor so that they share it and let it go viral. Getting the links the natural way is very powerful. :)
     
  8. SirKonstantine

    SirKonstantine Junior Member

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    Interesting thing, after adding the extra content, the page increased in rankings for a 2nd keyword. This keyword is not in the <title> and is only in the paragraphs.

    It went from 6 occurrences of the keyword (.75%) to 9 occurrences (.9%).

    Ranking increase is probably due to increase relevancy and increased page quality.


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