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[Case study] LESS than 1cent per click! CPM Targeted advert achieves a stunning 1.5% CTR

Discussion in 'FaceBook' started by zimsabre, Jul 6, 2011.

  1. zimsabre

    zimsabre Regular Member

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    I was testing the theory that if you used a picture that forced an emotion you would get masses of clicks.

    The reason i used CPM was because i wanted to see if i could achieve a very low CPC using the CPM method.

    Here is the Advert i used..

    Firstly, i targeted a select group of people, so if you do not get the picture i was not targeting you..

    [​IMG]

    Now, when setting up the advert the CPC was £0.23 - £0.34, i went for CPM and bid £0.29 per 1000 impressions.

    This was what the advert achieved..

    [​IMG]

    If i had used CPC this would of cost me £467.13 - £690.54 for those Clicks.

    As you can see by using CPM the clicks cost me £0.003 which to the Americans is $0.004 per click.

    So yes it is possible to achieve less than 1 Cent per click, if you find the HUNGRY market who feel strongly about the advert you use.

    If I had sent the clicks to a $9.99 product, A 0.05% conversion would of covered costs.
     
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    Last edited: Jul 6, 2011
  2. blackjack

    blackjack Regular Member

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    very interesting case study but who were you targeting ( sorry I didn't get the picture)
     
  3. xollls

    xollls Junior Member

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    Wow good job! Im about to do some FB advert soon, I hope I can get results like yours :D
     
  4. KlaAz0r

    KlaAz0r BANNED BANNED

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    I have some chapters in my ebook why this is very funny but will turn out useless long term
     
  5. bornformoney

    bornformoney Senior Member

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    1 + (Idiots x CPA) = $Money$
    LOL I guess you checked out my $6k thread...because this was exactly what I did back in may :D

    [​IMG]

    good case study
     
  6. hurn

    hurn Power Member

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    We can get click but what are the offers to target? These clicks are untargeted and like to know offers.
     
  7. zimsabre

    zimsabre Regular Member

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    On this particular page, the targeted people felt really strongly about the picture and the subject, here are the stats for 2 days on the fan page i sent them to..

     
  8. zimsabre

    zimsabre Regular Member

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    I am still interested in seeing the book you offered your targeted audience from that case study.. get in touch mate!
     
  9. goines

    goines Newbie

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    thats a great case study and must agree these ad copies usually have a great ctr, just two questions tho:

    1> i believe you just target people from zimbabwe right?
    2> is it difficult to get ads like these approved?
     
  10. zimsabre

    zimsabre Regular Member

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    I targeted people with an interest in Zimbabwe, the advert was approved within 5 minutes no questions asked. i would like to add that the chances of monetizing this fan page are next to nothing, i did it to see if I could get an incredibly high CTR and how low I could go for each click using CPM.
     
  11. DapBlackHat

    DapBlackHat Newbie

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    very good case study.
     
  12. p0532673

    p0532673 Registered Member

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    Very helpful indeed. However isn't this somewhat illegal? A crosshair over Mugabe's face insinuates an attempted assasination, will you get into trouble if someone reports it?
     
  13. Gasen

    Gasen Newbie

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    Great case study.

    If this was WF, someone would have sold it as a $29 WSO titled
    "How I get clicks for less than $0.01 and you can too" FREE case study included
     
  14. ChrisGamba

    ChrisGamba Newbie

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    Interesting project. Would be great if you could monetize the traffic.
     
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  15. mtwttr

    mtwttr Junior Member

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    You can monetize almost any traffic :). The point is to find in what they are interested most.
     
  16. blackhatq

    blackhatq Power Member

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    The issue is sometimes with external URL's facebook is very picky with what they allow. With fanpages, unless you make a fanpage from scratch, you cant use an existing fanpage and have a catchy advert because your headline for your fb ad is dictated by the fanpage headline/name.
     
  17. paperdonut

    paperdonut Junior Member

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    Great case study