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[Case Study] How to Properly Set Up Your Instagram Profile

Discussion in 'Instagram' started by IGKing, Feb 20, 2017.

  1. IGKing

    IGKing Jr. VIP Jr. VIP

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    Imagine you saw these two notifications pop-up on your Instagram feed one day. If you were going to follow one account back, which would it be? When it comes to Instagram, first impressions are key.

    You need to let your potential followers know what your account is about just by looking at your profile picture and username. Your "first glance" impression will directly affect how many people decide to follow your account.

    When it comes to profiling your account, there are three main things you need to consider:

    • Profile Picture: This could be a picture relating to your account (Like the dog in the above image) or a custom logo. Personally, I like to use logos on accounts once they get bigger. Using a marketplace like Fiverr makes this really inexpensive for what you get, and it really helps to build up that "Authority image" that you're searching for. Sometimes, something as simple as typing your username over an image will do the trick.

    • Your username: I'm sure, at this point, everyone has caught on to the fact that you should keep your username as simple and as self-explanatory as possible. Try not to use underscores or periods ( '_' & '.' ) if you can. If you're struggling to think of usernames, have a look at thesaurus.com for similar words, and maybe even a website name generator for some inspiration. If you can't think of anything simple, try to think outside-the-box. Some accounts like "Daquan", "FuckJerry", and even "KaleSalad" have made use of unique usernames not necessarily related to the niche.

    • Your bio: This short line of text should summarize your account perfectly in as few words as possible. Some people like to come up with catchy tag lines, others simply list their contact information. But no matter what, people should finish reading it and instantly know what they can expect from your account.

    Analysis:

    There are literally millions of users on Instagram, but what makes the successful ones successful? I'm going to be doing a quick breakdown of some popular Travel accounts.

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    Treavelnoire has one of the best Instagram profiles in my opinion. As well as being verified, they have an incredibly simple and memorable name, with a well-thought out bio and custom logo to match. The logo is rather basic, however, it does the job well enough, highlighting the two main letters clearly from a phone screen. It's clear to see that they've put some time into creating a unique and interesting bio that actually makes you want to read it.

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    Just like TN, Travel Channel have an attractive OG name and custom logo. As you'll notice, later on, many accounts in this niche - TC being one of them - create their own # for people to post to, which will help to create an engaging user-base. Travel Channel, a popular TV channel, clearly has put a ton of effort into creating a unique Instagram experience.

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    This is an example of a not-so-good account. Their username includes two-too-many .'s and their profile picture and email spell "Enjoy" differently, which makes no sense to me (I'm sorry if I'm calling out a fellow blackhatter - but your page could use some work).

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    Luxurystylle have a really nice logo, however, their bio lets them down. Every time I see an account this size using a Gmail email address (Not as bad as the aol.com one we'll see later on), I just want to scream. Once you surpass 50,000 followers and start to do promotional posts, you really should think about getting your own domain, or at least making your account into a business one, so that people can contact you straight from the Instagram App. Also, they didn't spell "style" correctly and that upsets me slightly.

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    While travelswish's profile picture may be impressive (I love it), you can't actually read the smaller text. Not from my iPhone 6s anyway. Their bio leaves a lot to be desired, and would probably benefit from a line break before the globe.

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    Clean, Elegant, Unique: The three words that perfectly describe this account. With a really clean white/black logo and a perfectly formatted bio, it's hard to picture them not hitting a million followers soon. That AOL email does knock points off though. Why? Just why?! (aaghhhhh)

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    This is another perfect example of what to do. They've formatted the bio perfectly with the globe emoji and short, simple lines. I'm actually really impressed with this account, especially seeing as it's only at 40k followers. Big things are headed your way!

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    When I first saw this account on my feed, I was impressed. They've got a fairly-brandable username with a nice logo to match, however, when I clicked onto their account, I almost felt... cheated. With emojis in a miss-match of locations, another Gmail username, and a TINYURL link, I'd assume that the owner gave up half way through profiling. Is this going to be a deal-breaker for most people? Probably not. Will it be a deal-breaker for me? Yes.

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    This is one of the few accounts that I came across with their own domain name, but, on closer inspection, it's literally just a gallery site with a slideshow of images. The "Through the world" part of their logo is also really hard to read. Not bad, though.

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    Awesomelife.style are an outlier to the "You won't be successful with .'s in your username" statement. Their logo is actually very impressive, and it certainly stood out to me from my phone. The formatting of their bio could use a little work, but overall their account is doing well.

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    Just like TravelNoire, T+L have a short, unique sentence that certainly makes for a nice change over the typical "Pictures from around the world" etc. They too have their own #, which has a staggering 1,080,231 posts at the time of writing this!

    Some notes:
    • If you are going to link to an email or website, make sure you get your own domain. Stop using link shorteners and Gmail accounts with random numbers in the middle. If you want people to be able to get in contact with you then creating a "business account" is probably a better idea (beware of the potential engagement drop).
    • Format your bios properly. If you are going to have an emoji at the start of each line, don't suddenly put one mid-sentence. Pick a theme and stick to it.
    • Remember that your audience will be primarily mobile. If you are having a custom logo made, make sure that it's identifiable when it's small.
    Case Study:

    "That's all well and good, but it's just opinion... right?" Yes and no.

    While it's obvious from the sizes of some of those accounts (For example awesomelife.style with 1m+ followers) that you don't NEED to have an inventive username, corporate-grade logo, personal domain name, or unique bio, they certainly won't do you any harm.

    Here are some stats I found from various tests (my case study) :

    • If you have: Logo, No _'s or .'s, Clear bio: Most followers <-- Let's call this the "Optimum
    • If you have: No logo, No _'s or .'s, Clear bio: 95% the followers of the "Optimum"
    • If you have: No logo, _'s or .'s, Clear bio: 88.95% the followers of the "Optimum"
    • If you have: No logo, _'s or .'s, No bio: 76% the followers of the "Optimum"

    Of course, these numbers are limited to a short, week-long test; however, they are a clear representation that what I'm saying is true. Profiling really does matter.

    So, what do you think? Have you had any experience with different profiling methods? I'd love to hear about your experience with this topic.
     
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  2. thepioneerslife

    thepioneerslife Jr. VIP Jr. VIP

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    Good read - thank you for that.

    Yes I agree about setting up your profile properly especially if you're trying to grow them long term. There is a noticable trend with accounts that exceed 150K followers vs those with less followers which is having a well designed profile (especially the username). I wish I had time to do research and prove it but my theory is based off observations and following big IG accounts.
     
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  3. Jiung

    Jiung Jr. VIP Jr. VIP

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    Honestly, before you think about any of these, it should be more important to post quality images and build a follower base until you get to the point where your bio and logo actually matters. Sure, your follow rate might be higher, but most newbies don't even make it to 5k+ because they take sooo long wasting time on making perfect before they even get to a small milestone. Honestly, keep it simple and stupid and you can always change it later on. Don't be discouraged by not being able to come up with a good logo and bio, just keep it simple and start growing followers until you can get big enough as to where it would be better to change your bio and logo into a better one.

    Just my few cents. Great post.
     
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  4. IGKing

    IGKing Jr. VIP Jr. VIP

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    I absolutely agree. This is already assuming you have great, consistent content.

    Thanks for the feedback!
     
  5. buysoundcloudlikes

    buysoundcloudlikes Registered Member

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    I am new user on Instagram. This post is really helpful for me.
     
  6. elavmunretea

    elavmunretea Elite Member

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    Yeah, I've noticed this as well!

    I'd say it's more common to find ones that are like this than ones that aren't.
     
  7. mladz

    mladz Power Member

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    didn't know this was our first day
     
  8. lorentzo

    lorentzo Jr. VIP Jr. VIP

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    Thanks for a great content again.

    I guess i will send you one account of mine - a low one just to see your opinion.

    Best Regards.
     
  9. stack paper

    stack paper Jr. VIP Jr. VIP

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    As always, good stuff brother!
     
  10. Henry Cooper

    Henry Cooper Regular Member

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    https://www.instagram.com/travelnoire/ - STATS

    Code:
    total media: 1957
    total followers: 1376146
    avg image likes: 6893 ( 0.5% )
    avg image likes (worst 5%): 7208 ( 0.5% )
    avg image likes (worst 20%): 8076 ( 0.6% )
    avg image likes (worst 40%): 8757 ( 0.6% )
    avg image likes (best 40%): 9704 ( 0.7% )
    avg image likes (best 20%): 10421 ( 0.8% )
    avg image likes (best 5%): 10742 ( 0.8% )
    avg image comments: 50 ( 0.0036333354164456% )
    
    avg video views: 23071 ( 1.7% )
    avg video views (worst 5%): 23071 ( 1.7% )
    avg video views (worst 20%): 23071 ( 1.7% )
    avg video views (worst 40%): 23071 ( 1.7% )
    avg video views (best 40%): 23071 ( 1.7% )
    avg video views (best 20%): 23071 ( 1.7% )
    avg video views (best 5%): 23071 ( 1.7% )
    avg video likes: 4328 ( 0.3% )
    avg video likes (worst 5%): 4328 ( 0.3% )
    avg video likes (worst 20%): 4328 ( 0.3% )
    avg video likes (worst 40%): 4328 ( 0.3% )
    avg video likes (best 40%): 4328 ( 0.3% )
    avg video likes (best 20%): 4328 ( 0.3% )
    avg video likes (best 5%): 4328 ( 0.3% )
    avg video comments: 40 ( 0.0029066683331565% )
    https://www.instagram.com/awesomelife.style/ STATS

    Code:
    total media: 5134
    total followers: 1704646
    avg image likes: 14193 ( 0.8% )
    avg image likes (worst 5%): 15054 ( 0.9% )
    avg image likes (worst 20%): 17368 ( 1% )
    avg image likes (worst 40%): 20837 ( 1.2% )
    avg image likes (best 40%): 23763 ( 1.4% )
    avg image likes (best 20%): 27286 ( 1.6% )
    avg image likes (best 5%): 31597 ( 1.9% )
    avg image comments: 72 ( 0.0042237508550162% )
    
    avg video views: 104721 ( 6.1% )
    avg video views (worst 5%): 112403 ( 6.6% )
    avg video views (worst 20%): 119400 ( 7% )
    avg video views (worst 40%): 142406 ( 8.4% )
    avg video views (best 40%): 160140 ( 9.4% )
    avg video views (best 20%): 213223 ( 12.5% )
    avg video views (best 5%): 213488 ( 12.5% )
    avg video likes: 9101 ( 0.5% )
    avg video likes (worst 5%): 9755 ( 0.6% )
    avg video likes (worst 20%): 10458 ( 0.6% )
    avg video likes (worst 40%): 12731 ( 0.7% )
    avg video likes (best 40%): 14696 ( 0.9% )
    avg video likes (best 20%): 17559 ( 1% )
    avg video likes (best 5%): 19469 ( 1.1% )
    avg video comments: 236 ( 0.013844516691442% )
     
  11. xSepps

    xSepps Newbie

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    Great read thank you! I have a question regarding the username. Are there any techniques or tools you recommend to find a good username, have you ever bought a username off someone who doesn't use it? Are there any tools that scrape for domains that are no longer in use?
    Thanks again, always quality content!
     
  12. bobo92

    bobo92 Junior Member

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    Good post.
    I think not having a perfect bio is not a deal breaker.
    the most important things are Contents Contents & Contents.
     
  13. IGKing

    IGKing Jr. VIP Jr. VIP

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    When I'm creating a long-term account, there is a good chance I'll spend several hours looking for the right name.

    Typically inactive usernames aren't purchased (because the owner is never online to see the messages), but they can be claimed via a trademark dispute. You can look further into that if you want to claim a name.
     
  14. elavmunretea

    elavmunretea Elite Member

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    Are we seeing the same account? travel noire currently have
    • 8,825 posts
    • 338k followers
     
  15. Henry Cooper

    Henry Cooper Regular Member

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    That is correct. If you tell me which one is the account with the proper follower amount i will update my post
     
  16. SnapInsta

    SnapInsta Newbie

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    Thank you for this thread. I've set up my Instagram with it that I am trying to grow, hopefully this tips workout, got a good username, having a logo, I think good enough bio!

    This is a helpfull guide
     
  17. IGKing

    IGKing Jr. VIP Jr. VIP

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    Care to elaborate a bit more?
     
  18. Cherry

    Cherry Supreme Member

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    What if it's a personal account and you're using your real name? I am sure some don't really have nice and catchy names.
     
  19. BrazenBull

    BrazenBull Junior Member

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    Great thread! If you don't want to spend a few bucks with your logos, you can always use canva (dot) com
     
  20. deedee1whoa

    deedee1whoa Senior Member

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    I agree with you. However, don't think it's anything new. At least not to me.
    Guess it can be because I'm a perfectionist so... :D But still, people need to get into this if they already don't think like us.