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Case Study: How I Get 100 Free Clicks a Day from Facebook Groups

Discussion in 'FaceBook' started by gogreen, Oct 13, 2014.

  1. gogreen

    gogreen Power Member

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    500 million members use Facebook groups monthly according to Facebook Q3 2013 earnings report. I must be doing something terribly wrong if I can?t generate a few thousand free clicks from those groups.

    Facebook groups are used for many different purposes. You?ll be banned or blocked from group posting for 30 days if many members report your posts as spam. I want to promote a tool that we build for driving traffic from Facebook groups, Linkedin groups, forums and Q&A sites, the Facebook marketing groups (or marketplace groups) would be a good place to start. I've compiled a list of 40 marketing groups with one million combined members. Those are unmoderated groups where every member is free to promote their business or links.

    To make it work I know I?ll have to use the right procedure for testing and tracking, just like any IM efforts.


    1. The First Set of Posts

    We came up with 5 different posts, and did exactly what everyone else did: talking about how great the tool is and what the great results it can generate, and let Facebook automatically grab an image for our link.

    "How to drive thousands of free visits from Facebook groups."
    "Increase the CTR in Facebook group posts by 500%."

    5 different posts were posted (rotated) to 5 groups for a total of 25 posts. Those groups have combined members of over 100k. The 25 posts were estimated to reach 500 - 1,000 members. The results were worse than expected: 25 posts generated 2 click with no engagement.

    The problem: without vivid images, most posts weren't even noticed in its 5 - 10 minute lifespan before buried by other posts.


    2. The Second Set of Posts: Adding Text Images

    We added text images to the same 5 unique posts, and they were posted to the same 5 groups a few days later for a total of 25 posts published over a course of two days. 25 posts generated 8 clicks and one like. The results are better, but still far away from our goal: to generate 50 -100 clicks with about 50 posts every day.

    The problem: it takes a brain to produce the great results, but it doesn't need a brain to promise the great results.

    People just won't trust the results you promised in your posts because every other post promises the great results too. But we know people do read the posts in unmoderated groups. We just need to get their attentions and convince them with the right messages to click the links, to register, or to make a purchase.


    3. The Third Set of Posts: Adding Insights

    We've gained so many insights in the process of testing, and the insights in the posts could demonstrate we really know our stuff instead of simply promising the great results. We created 5 new and unique posts with both text images and insights in the body of the message. The posts were published in 10 groups with combined members of over 250k.

    The results are amazing:

    We got more than one click per post on average. Some post generated more than 10 clicks.
    We got 1 like for about every 5 posts.
    A few members commented on the posts as well.
    Most importantly, 2 visitors registered at our site.


    4. The Best Performed Posts to the Best Performed Groups

    We also found out that some groups performed much better than other groups. The bottom 20% groups generated virtually no clicks at all. We're able to increase CTR by another 200% by just posting to the best performed groups. That's 3,000% increase by following the best practice.

    Now, Facebook is the #1 traffic source to our site, and we only post 30-50 posts a day on weekdays. I need just a minute to schedule a week's posts with the tool, but I do spend more time analyzing the results.

    Some people use bot to do 1,000 posts in 500 groups a day, but you could generate more and better traffic with just 30 - 50 posts a day if you follow the best practice. You don't have to worry about be banned too.
     
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  2. gogreen

    gogreen Power Member

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    What are your tricks to get more traffic from Facebook groups?
     
    Last edited: Oct 17, 2014
  3. PinStarter

    PinStarter Newbie

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    How to to add insights?
     
  4. gogreen

    gogreen Power Member

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    In the message of your posts:

    1) Have details of your offering
    2) Make it interesting, or
    3) Say things enlightening (insights).

    This works better than promising results like:

    1) "Make $200 in 5 minutes"
    2) "lost 40 bl in a month without workout"
     
  5. himanuzo

    himanuzo Supreme Member

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    What niche do you get involved to promote in Facebook groups? Any monetizing way? Profit?
     
  6. gogreen

    gogreen Power Member

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    I promote a traffic generation tool. So it's in IM niche. It's very competitive, but the traffic does covert. Other members have used the tool in other niches: weight loss, travel, shopping etc. Some are able to generate 10 clicks per post in other niches.

    You'll make a profit if the traffic in converted the same way as other traffic is converted.