[Case study] Building a 6 figure website through SEO & Pinterest.

If anyone was following my old case studies, I had them all shut down.

All of them are quite successful given the budget I had (Thousand dollar links built to a $39 content). But I was doing too much on numerous tiny niche sites that will not compound.

Affiliate rev were too low, spreading my focus too thin & not using the right productivity tools. (Asana, tryshift etc) I’ll be working on the other sites too, but they will no longer be a priority, just for small cash flow (Adsense, guest post farms + pinterest), built to sell or power up my main site. (This one)

So here’s 1 case study, focusing on 1 website to making 6 fig website.
6 fig = 4-5k/month. As white hat as possible to improve valuation.

And here’s why this one will stick. I have a ton of advantages in place for this to work out.


Domain: 1 word, aged (> 1 year from undeveloped.com) .io domain name. With 50k search volume for the word itself. (Dictionaries are easy to outrank) helps with link placement & valuation.


User-generated content: $0 content cost

I’m working towards a submission type of website, for now I just rewrite a couple paragraphs on my own (like all user-generated content sites at the start) then do outreach as per normal.


Keeping content cost at the minimum & still getting the same amount of links + link quality.

Can’t fail if there’s no content fee + content wait time bottlenecking my process.
Still testing on this system though. If it’s a hit, I’ll be 20-30 minutes of content work w/ a spinner (can be outsourced to a cheap VA) = 5-6 links per article. If I set this up right with email outreach automation It’ll be a game-changer.


Build it like a start up:


Gives you the ability to run PR campaigns, feature links etc compared to an affiliate site. (Which are basically free link opportunities) compared to running an all buyer's intent affiliate site from the start.


Niche:

The site is focused around getting people out of bad situations, honestly it is much more appealing than running random niche sites. Pays better and easier to scale.


Existing link opportunities:

I have a huge curated list of link opportunities I can work with from my service. My niche can pretty much be pushed into all of them.

Affiliate:
Not going after best ___ keywords, been doing a lot of affiliate/niche research for my own products. Came around some dope affiliate programs. Needless to say I will no longer heavily depend on Amazon.

Traffic:
Pinterest/SEO.


It’ll be using keyword.com for research & serpbook.com to track the keywords.

Will be posting screenshots in a bit once keywords have been decided.

Here's my spreadsheet colour code.

Green = Outreach editorial links
Yellow = Editorial-approved (Interview, Testimonials, PR, write about x links, submission-types)
Blue = Infographic outreach/submission links
White = Diversity (Web 2.0s, event, gif, submission, shorteners, directory, shorteners etc)

wish me luck!

How are you getting user-generated content? I have a PBN site with good metrics where writers like to post their content, is it like that?

dragonfire5566 said:

How are you getting user-generated content? I have a PBN site with good metrics where writers like to post their content, is it like that?

Click to expand...

Most likely it is

OP, content will need to be reviewed before publishing right?

Following!
Good luck OP!
What is the Pinterest method you use for getting traffic?

Its a journey and not case study.

good luck mate! pinterest methotds are always interesting, following!

SpawneR said:

Most likely it is

OP, content will need to be reviewed before publishing right?

Click to expand...

It's more reddit/forum than guest post farm.

I have read the first phase of this, Feels like an HQ content. I bookmarked to read this when I got the time.
Great share OP

Amazon aff sucks, Can you advise on better aff programs?

Goodluck with it.

Update #1:

Going towards the PR angle. Picked up makebook.io a while back, will use his strategy for public relation links (Think email outreach to journalists vs webmaster)

Will start talking to some people by buying their products first, then plugging in my own venture to ask for advice.
It'll be using my 1 word twitter handle to do most of the outreach to make it seem like I'm 'relevant' or at least a somebody worth replying to.

Skin in the game advice cannot be bought from courses/ebooks, which is why I'm willing to spend.

I know I can just order a press release, which is a hit or miss. But I don't want a gamble on this since it'll be a lifetime project for me.

+ it's a community-based project it'll be better if I reached out to people organically + fill up more content on the site at the moment.

Already reached out to the theme's creator to feature my site as a testimonial + backlink. Got a yes, but site is going through a revamp. Will ask again after they relaunch.

To-do-list:
- Filling up the site & making sure the content angle works for link building
- Building editorial branded links (Infographics, edtiorial submissions, editorial approval)
- Interact with other makers on twitter
- Research on branding & PR angle to score high authority links.
- Improve UX/UI to make it seem like it's not a half ass project

Been busy with miscellaneous stuff, gf's birthday, a couple small product launches & health check ups.

Settled on building a useful resources is the fastest way to getting links + organic outreach.

There's no easier way to scale link building than having something worth linking to + trending topics.

Built a few anchor text links, all branded anchors w/ article types. (Not shitty bio links)

Editorial:
UR 49 DR 78
UR 85 DR 91
UR 76 DR 87

1 submission/web 2.0s:
UR 77 DR 64. (rare, untouched by most SEOs & on main domain)

Will start building editorial-type links to inner pages for diversity.

Been hella busy with a lot of things, finally got back to this project.




Found 2 keywords to target for (60k + 40k search volume), will work with expert roundup + infographic outreach. (Will plug with affiliate offers)
I have a couple listical link opportunities that will work with this topic/niche too, so ranking for these 2 search terms should be easy.

been building links slowly to the homepage. Haven't done any outreach or proper content creation yet.

All of them are editorial approval/editorial submissions.

Been thinking though, my specialization is free traffic. Not just SEO/link building.

I'm well-versed in SMM (Ex-influencer w/ 2 mil) + other social media platforms. (Reddit etc)

A friend of mine recommended me to focus on email lists, he does paid traffic mostly (Funnels).

Which starts to make more sense for me.

Focusing on email list = instant traffic for every post sent to interested users.

https://growtheme.com/'s sale page explains it pretty well.

SEO + pinterest works, but nothing like list building. (Can push on forums, launch platforms, guest posting, contributing to sites/parasite SEO etc)

You'll have to worry about ********/nofollow, spammy-ness. But with list building, all you gotta do is push traffic to an offer (Sign up list)

it's a simple 2 step process. No fixing your anchor text, worrying about indexing, link building etc.

And given that, the biggest contribution to your growth is your offer.

And this project is about getting people out of bad situations. It's more financial related. But same goes.

Desperate people take desperate measures, which will make clickthrough/sign up much much easier.

I'll keep working on SEO + pinterest. But the focus has switch to building a list, which shows immediate results (Easier to test)

Best of luck , curious to see some of your results.

@v.
What are you using for pinterest automation or are you building your following "by hand"?

Good luck on your journey

Ended up buying another 3 short/1 word domain names and will be growing them together as a whole.

Not the way I'd imagine burning through cash, but I pretty much bid on everything that I might be able to work on.



I'll be changing up the monetisation strategies, focusing more on paid submissions than affiliate marketing.

Qualifier are based off link quality & rankings and that's my edge.


It is cash-flow focused and much easier to scale than affiliate marketing. (waiting for content to rank, still having to compete with other affiliates etc)

I find it quite unnecessary imo. I do realize I don't have the patience to write & organic traffic takes too long to test. (Except pinterest)

I'm more of a maker/builder? I'm more used to testing and re-calibrating.

I only really realize this after I took a step back to build one of my side projects. (A marketplace for preloved projects)

This is my about page.



No doubt, this whole set of project will be profitable.
Domain names are solid (4 character, 1 word and a typo-ed one that's really works with the content hook I have in mind)

& I have a huge set of existing link opportunities I can work with.

Wouldn't be really updating this thread again anytime soon. Just gotta keep my head down and just finish my projects.