My 5+ year old WH site (PR5) is going down and it's getting worse week by week. It all started last year with significant drops in October followed by January 31th and March 29th of 2012. The site is being overtaken by larger brands that use cross-linking between their multilingual sites. One site dominates the sector with results #1 to #4 in many searches. Drops: 2 word search: from steady #3 to #9-#10 1 word search: from page #1 to page #6 (dropping at a rate of 1-2 pages per week) Here's what I've done so far: Layout redesign for better usability New CMS, 301 old urls to new ones 301 or noindex a lot of thin content pages Removed some backlinks coming from my own sites New high quality articles, 700 words each Some new natural backlinks (getting more all the time) Google Analytics New faster server (but the CMS is still slow) New meta description for the index page, meta title unchanged Social media links rss feed The redesign didn't affect the rate at which the positions keep dropping. I haven't seen any positive movement in the last months. I can no longer afford to buy new articles or web-apps to the site or do paid advertising online or offline Should I continue link building (slow and time consuming)? Or forget about the site and move on with other projects / things in life hoping that some day it will recover... which is unlikely since the niche is dominated with big brands or 10 year old sites which aren't penalized for their hundreds of unnatural links. I can give the url in a private message if you are interested in giving me a critical review.