Cannabis brand vs. Facebook restrictions

Hey guys! I am working on a strategy to promote a physical product that I am developing. The product is in premium cannabis accessories niche.


The catch is, promoting anything cannabis-related via Facebook or Google payed ads (or promoted posts/videos) is against ToS. There goes my main source of easy traffic :/.... Also detailed targeting with Facebook would be very beneficial for me, as I need to target people who are interested both in cannabis AND design.

This makes the whole thing much harder... I've heard about cloakers, but I'm not sure if it's worth the risk. I don't want my brand/homepage to get banned. An option could be to just collect leads somehow and then drive them to my product....


I don't know. I've been studying IM for the last 6 months, and I learned a lot, but many methods and techniques are not compatible with this industry...

I will be happy for any thoughts, ideas and suggestions. Thank you.

I see FB says you can't promote paraphenalia, I figure regular cannabis content is allowed as long as the ad doesn't lead to a product. What if you instead promote an article which mentions and contains a link to the cannabis accessory?

Yeah, they don't directly state that, but I have read stories, that they denied even promoted posts about cannabis legalization (from serious organizations), so that's probably not the way :-/.

You need to cloak for this, and you can use a new URL for the PPC campaigns if you're worried about your main site taking a ban. The challenge is pushing the envelope with the FB/Google ad as much as you can to still get it approved. You won't be able to come out and say what you're promoting/offering so the ad should be thinly veiled and raise curiosity in your target audience to get clicks to the LP.

You'll be driving the traffic to a page of let's say for example, selling a hemp necklace or something that makes sense with the ad preview for show purposes & once the ad is running a few days on a small spend then you cloak clean traffic to your LP and pump the budget.

This way your main domain is safe and at no risk of a ban, only the ad accounts are at risk.