Hey, quick question here. I'm looking to flip a good niche domain, but I'm wondering which is considered more valuable to a potential buyer in regards to SEO, AdWords and authority through owning a keyword rich domain. Income and website aside, which domain would be considered more valuable (and help me to get a better price). So lets say I have 'book.com' and 'books.com' Book (keyword) has roughly 2000 exact searches a month, 22,000 broad. Competition Medium. Books (keyword) has roughly 750 exact searches a month, 8000 broad. Competition High. So clearly 'books' has less searches and is more competitive, but to a potential buyer would books.com be more valuable than book.com?? Appreciate some opinions.