Well there's always different approaches and ways to monetize. If you know what people like, such as your "most-liked" or most shared posts, then the best outcome will be what people most relate to. So tailor whatever to your audience. I personally like creating my own personal business and gain my own personal knowledge and expertise, but if it's something that I do not want to tapper into and I know of someone... I would do some affiliate marketing on the side if it's not something that I know I'd be interested in creating, or a product or service that I would not want to do, or understand myself. Be sure to enjoy the journey, and wish you the best!