Can you give advice with onpage seo?

Hello BHW,

Firstly let me say I love this community, I have been lurking for a few months now.

My site is suffering in the SERPS and I believe I'm being pandalized because of duplicate content. The website is an e-commerce store and I have a lot of products to display, however they are all very similar in nature. IE: we have 10 foot long, 12, 14, 16 foot long versions of the exact same trailers.

Can someone who understands e-commerce and SEO give some advice on what I should do? I cannot post the URL due to the "moderation system" so I'll try to describe what I have.

My website consists of a landing page with a click through link to see the full inventory. The site probably has 100 different products and each product basically has the same description but different specifications.

Here is my plan of attack right now, depending on what I hear back from the community

(1) Remove most products, keep only the top sellers and write very content rich descriptions of the top sellers, but also let our customers know we have a hundred more types in stock.

(2) rebuild the landing page so that the content in the footer is at the top?

Thanks a million in advance.

You are very close with your first solution. Based on your description you should rewrite as many product descriptions you can and use the <META NAME="ROBOTS" CONTENT="NOINDEX"> code to have Google remove any duplicate content from it's index. If some of the products have links then you will want to use the <link rel="canonical" href="homepageURL" /> to preserve the link juice.

But rewriting the content and noindexing the rest should get you out of the panda penalty.

I think you should re-write the title, description, and also keywords for your each product. It will be easy for you to do SEO on off-page. Also try to optimize those titles and descriptions. Don't forget to choose long-tail keywords for your products; try to choose less competitive keywords and put some main keywords on your each site product. Good luck with your business.

Would recommend to not to over-flood the title, description with keywords but still have a specific page optimized for a specific keyword that has a density of no more than 4% to the text on the whole website preferable stay within 2-3% density.

Unique content is also big plus and for duplicate content as mentioned before I would recommend to use rel="canonical"

Off page SEO is also a big key that has a major role in your rankings in SERPs.

I posted post here that goes into specifics on what needs to be done to avoid panda penalty and at the same time have a good rankings in SERPs http://www.blackhatworld.com/blackh...here-tips-tricks-ensure-highest-rankings.html

Hope that will clear some things up and provide new ideas for better quality internet marketing.

The site is definitely NOT 'pandalised' ... it just has some adjustments that need to be made to secure higher positions ..