Can too much internal linking hurt your SEO?

RoyCooper

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Can too many anchor text/links from one page on your website to other pages of your own website hurt your SEO?

If so, how much is too much? Is this considered stuffing?
 
I limit myself to 3-5 links per blog, depending on the length. Too much for me is like 8-10 links. SEO-wise, this might be considered as link spamming.

As a reader, I also find it disturbing. It's like watching a movie that has too much product endorsement.
 
This would also depend on the size and authority of your website as well. If you have a large site, and have good authority, then the internal linking threshold can be increased further. For instance, if you look at large news sites, tech sites, authority sites, they have a ton of internal backlinks, and still maintaining their mojo in the process. Take wikipedia for instance, all internal links are do follow, and they have a ton of these links on every posts, and yet maintaining their authority in the process. Perhaps exploring on your site's max supported threshold would help - experiment with it a little.
 
3 to 5 links => could be considered optimal. If your content links to relevant topics and maintain a natural flow then I guess more number of links shouldn't be a problem.
 
2-4 solid links will be enough per article, it looks spam and does not feel good to a reader having your page filled up with links and links. also google count it as link spamming.
 
There is no problem if you do it till 10 links. I remember one of my website was stuck on 2nd page for a long time and i read an article that you need do it agressively, so applied the same and website jumped to 4th position.
 
Don't see any problem with having as many links as you want, as long as it looks at least somewhat natural. What can be dangerous is overuse of exact/partial anchors. Because internal anchor overoptimization is a thing.
 
Don't see any problem with having as many links as you want, as long as it looks at least somewhat natural. What can be dangerous is overuse of exact/partial anchors. Because internal anchor overoptimization is a thing.
That's what I was worried about.
Thank you.
 
Simple: too much of anything and anything unnatural is not good. So stick to:

1. Three interlinks per page or post
2. Always interlink relevant keywords to relevant posts

Interlink long tail keyword not exact match keyword.
 
Can too many anchor text/links from one page on your website to other pages of your own website hurt your SEO?

If so, how much is too much? Is this considered stuffing?
- It depends upon the Quality of the links. In general google suggest to provide 5-8 Internal links, but there is no certain limit if you are giving quality links.
Take Example of Wikipedia, have you checked how many internal links the have with their each post ?!
A Lot!...

And, still they are getting best rank on search engines, but if you give false Internal Links like: You have used an internal link for a KW: Online Marketing & your targeted page is all our Offline Marketing then Google Bot will give negative impact to both of your pages. And that'll affect the rank for both of your main page & the linked page.
 
yes too many internal links are really bad for any site for seo
i think 5 is more then enough per page
 
I don't think that there is "one solution fits all" in this case. Personally, my websites have never been hurt with internal linking. However, keep it natural. Apart from links within the articles, you can always use "Related articles" section for some internal linking, or be creative with tags. Sometimes I use tags as categories, with each tag having a separate page with related content. Then you can also add something like "More articles like this in..." at the end of an article, and then list all the tags the item is in. If you've done proper siloing, then you will strengthen your categories, which will in turn strengthen your articles/posts/items. And it's all natural.

Also, whenever possible use breadcrumbs.

I don't worry too much about it, just trying to keep it natural and never had any problems. Hell, some of my category pages were ranking in top5 for 200k monthly searches (no buying intention) without a single external link to the page. But every single article (at least 60) in those categories is linking back to the category itself.

I know that many will argue that tag/category/breadcrumbs links are not as strong as the links within the articles, but they do provide some juice, and that can sometimes be enough. I am sure Google knows how to differentiate between various internal link types, and will probably never punish you for tag or breadcrumbs or related items links.
 
Don't see any problem with having as many links as you want, as long as it looks at least somewhat natural. What can be dangerous is overuse of exact/partial anchors. Because internal anchor overoptimization is a thing.

Can't add a single word to this. You deserve a different color Nargil :)
 
Don't see any problem with having as many links as you want, as long as it looks at least somewhat natural. What can be dangerous is overuse of exact/partial anchors. Because internal anchor overoptimization is a thing.
How can one detect a site that is being affected by over optimization of internal anchor text?
 
How can one detect a site that is being affected by over optimization of internal anchor text?

Classic signs of overoptimization are "stuck at 2nd page" for example. Overall, if you feel that you are not ranking as well as you should, this might be a factor to consider.
 
It could look unnatural/spammy but it really just depends. Anything between 500 - 2,000-word articles I link 2-3 times. Anything over 2,000 between 4-6 times.

Also, try to make sure they're relevant.
 
internal anchor overoptimization is a thing.

By this are you referring to Penguin penalizing one's site even if external backlinks are okay (but internal ones are over-optimized)?
 
By this are you referring to Penguin penalizing one's site even if external backlinks are okay (but internal ones are over-optimized)?

Whether it's penguin, giraffe, platypus or whatever doesn't matter. Yes, it can happen.
 
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