We currently are testing a theory. So far so good. We have a PHP e-commerce website that we are working on that the database is very deep with values. We have manipulated the database to include product specific information in all of that products fields. We have chosen to use a spreadsheet with the fields (ex. product name, model number, attribute, etc) to be formulated into each products' description, short description, shipping info, etc. This way that shipping info, description, short description is related to that specific product. Does anyone know if we are just adding work to our shoulders that would yield less than favorable results or is this something that could be beneficial for rankings? Or product specific search results? Thank you in advance for your feedback.