Can this be punished by G ?

PlopPlop

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I had an idea and wondered wat you guys think about it, if I put enough content targeting my KW on my website and linkbuild uniquely with my brand or domain (not an EMD) as anchor, can I get penalized in any way ?
 
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At the end of the day, it's all about diversification.. If all your anchors are branded with just your brand/domain, that might just raise some flags.. As long as you are in control of the anchors since you aren't waiting for natural backlinks, just make sure it's diverse. 10% main keyword, 40% related keywords, 50% branding/domain/random.
 
It depends almost exclusively on where the links come from, and in what quantities...
 
Agree with @sheigah.

These days, diversity is the key.

It's ok to use your brand name (and its variations) as anchor text of your links. But don't use too much of that. Set your anchors maximally diverse to make your site backlink profile look maximally natural.

Check the 6th section of this chapter of our SEO guide to learn more about anchor diversification: http://webmeup.com/seo-guide/review-your-own-backlinks.html
 
Don't do keyword stuffing (over keyword optimization) on content of your page. 1 - 2 same keyword in a page is enough.

So the content will be natural at Google.
 
It's good to remember they change their algorithm constantly. What works or won't get you punished today could change tomorrow.

Follow what the others have said and diversify diversify diversify! Not just in your PBN or on your page—as soon as you find a profitable niche or traffic source, scale it to where you can and find another.
 
Its not a bad idea. Just make sure about kw diversification. Make sure that you generate your backlinks naturally. When you use bots for link booster, then you may caught by Google.
 
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