Can the pro's offer some marketing advice?

pwcbb11 · Feb 4, 2012

First, I'm not sure if I'm posting this is in the correct section. I saw an offline marketing section, but I want advice for strictly online marketing and couldn't find a section for it. If any mods would need this thread moved, please do so.

I have word of mouth reviews for offline marketing that is doing well for me at the moment.

I have developed several custom computer systems that are completely unique and never before heard of. Aside from online store + SEO / youtube videos / google reviews / adwords, are there any other methods that I can implement for an immediate response from potential customers?

I have quite a bit of start up that I can use for advertising, but not sure the about cost effective options other than what I listed above. The product hasn't been launched yet online as I am still waiting for patent review to come back.

My goal is to sell as many units as possible as quickly as possible and establish myself as top dog in this category before it get copied like china iphones, or redesigned by the big boys (HP,DELL, Compaq, Sony, Cray Supercomputers) and sold at a lower price point.

Any advice would be appreciated.

winordietrying · Feb 4, 2012

pwcbb11 said:
First, I'm not sure if I'm posting this is in the correct section. I saw an offline marketing section, but I want advice for strictly online marketing and couldn't find a section for it. If any mods would need this thread moved, please do so.

I have word of mouth reviews for offline marketing that is doing well for me at the moment.

I have developed several custom computer systems that are completely unique and never before heard of. Aside from online store + SEO / youtube videos / google reviews / adwords, are there any other methods that I can implement for an immediate response from potential customers?

I have quite a bit of start up that I can use for advertising, but not sure the about cost effective options other than what I listed above. The product hasn't been launched yet online as I am still waiting for patent review to come back.

My goal is to sell as many units as possible as quickly as possible and establish myself as top dog in this category before it get copied like china iphones, or redesigned by the big boys (HP,DELL, Compaq, Sony, Cray Supercomputers) and sold at a lower price point.

Any advice would be appreciated.

The appropriate topic category for this thread would be "Making Money" or "The Lounge".

A patent would indeed keep your product from being marginalized by big companies. But for whatever reason you're unable to get a patent for the process/specific-usage of your computer system approved, then you're best bet would be to offer "exceptional customer service" and best product execution in terms of product quality. Most of the big companies compete on price point and product execution, but ignore customer service!! So best customer service can be your brand/product USP (Unique Selling Proposition) and bulletproof you against any future competition!!

You can provide better customer service by providing better customer education, better customer support, etc. For marketing, it'd be best to highlight the end results your product can bring to a specific group of customers and then reach this group via advertisement delivery mediums and deliver your marketing content to them. Rinse and repeat the process to gain a wider customer base.

Finally, if your product is one of the kind which absolutely needs to have a narrow profit margin or low cost in order to push sales, and/or if you can't raise capital in future for whatever reasons, then you'd be better off licensing your patent/idea to one of the big boys and collect royalty for years. I've heard some good things about this book , but haven't had time to read it. You can definitely benefit from reading it.

All the best!

pwcbb11 · Feb 4, 2012

winordietrying said:
The appropriate topic category for this thread would be "Making Money" or "The Lounge".

A patent would indeed keep your product from being marginalized by big companies. But for whatever reason you're unable to get a patent for the process/specific-usage of your computer system approved, then you're best bet would be to offer "exceptional customer service" and best product execution in terms of product quality. Most of the big companies compete on price point and product execution, but ignore customer service!! So best customer service can be your brand/product USP (Unique Selling Proposition) and bulletproof you against any future competition!!

You can provide better customer service by providing better customer education, better customer support, etc. For marketing, it'd be best to highlight the end results your product can bring to a specific group of customers and then reach this group via advertisement delivery mediums and deliver your marketing content to them. Rinse and repeat the process to gain a wider customer base.

Finally, if your product is one of the kind which absolutely needs to have a narrow profit margin or low cost in order to push sales, and/or if you can't raise capital in future for whatever reasons, then you'd be better off licensing your patent/idea to one of the big boys and collect royalty for years. I've heard some good things about this book , but haven't had time to read it. You can definitely benefit from reading it.

All the best!

Thanks for the quick response,

I have currently maintained a profit margin of 32% and still have customers ask how I was able to offer such a high end product at such a low cost. They actually told me that seemed as though it was "to good to be true" so I gave them some references from previous clients and closed the deal easily. I am unable to disclose too much information as to how I am able to accomplish this , but I will say nothing is stolen.

My customer service is what has landed my initial clients and is what I strive to improve upon as the business expands. I spend on average 30-45mins on each client so that they thoroughly understand the benefits of the product. I give a product comparison and analysis of their current setup to demonstrate the cost effectiveness of purchasing our systems for short and long term business plans.

Is there anything else that you could shed light on other than superior customer service ( a give in in my case) , that would help by business expand rapidly?

winordietrying · Feb 5, 2012

Branding/Marketing/Adversting/Sales would be the way to go ahead. Can't help you further without knowing more details. Hit me up on Skype (username in my BHW profile) if you don't want to discuss your business in public.

Can the pro's offer some marketing advice?

pwcbb11

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winordietrying

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pwcbb11

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