Hi, so I was looking up longtail keywords, and i came across this in my research: Why does the top site outrank the one below it with worse PA and worse DA? I am too new to understand the possibilities of this, I thought DA and PA are supposed to be a straightforward approach to how sites rank. I'm only into the keyword research part of my journey, and I don't know what to make of it. Is the top site getting more recent backlinks? Or is the top site just using better social networking? I use the free Moz open site explorer, and I can't see how many facebook likes/tweets each is getting etc, so maybe that is it. Below are the Moz readouts for each site if that helps (it only confused me further). Quality backlinks over quantity i guess? Top Site: 2nd Site: Any help would be greatly appreciated, thanks.