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Can someone explain this discrepancy

Discussion in 'Black Hat SEO' started by cebrux, Jul 17, 2013.

  1. cebrux

    cebrux Junior Member

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    Hi, so I was looking up longtail keywords, and i came across this in my research:

    forbhw.jpg

    Why does the top site outrank the one below it with worse PA and worse DA?

    I am too new to understand the possibilities of this, I thought DA and PA are supposed to be a straightforward approach to how sites rank.

    I'm only into the keyword research part of my journey, and I don't know what to make of it. Is the top site getting more recent backlinks? Or is the top site just using better social networking? I use the free Moz open site explorer, and I can't see how many facebook likes/tweets each is getting etc, so maybe that is it.


    Below are the Moz readouts for each site if that helps (it only confused me further). Quality backlinks over quantity i guess?

    Top Site:
    forbhw1.jpg

    2nd Site:
    forbhw2.jpg

    Any help would be greatly appreciated, thanks.
     
    Last edited: Jul 17, 2013
  2. meannn

    meannn Supreme Member

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    There are 200 factors mate. Just because PA and DA numbers doesnt make any site better than another one.
     
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  3. hpv222

    hpv222 Power Member

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    Aren't PA and DA used by seomoz only? Not that they don't matter, but Google takes gazillion+ factors when ranking sites - number of links, quality of links, age of the site, content, etc.
     
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  4. cebrux

    cebrux Junior Member

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    Oh I see, so DA and PA pretty much moz stuff? Didn't know that, I have so much to learn still :( Thanks anyways.