I've been reading a lot on bh seo recently. I am in no way an expert in the matter, but every day i see clearer in the shallow waters of the SEA E O Anyhow, putting aside all the cheesy rhymes now. During my encounters, countless times have i read about doing aged domains 301 redirects to pass link juice (or is it to pass backlinks?), and altough i have a vague idea of what it does, i'm not entirely sure i understand how it works. Does this describe a strategy where you have a good website that eventually gets penalized by the SERPS, and you decide to 301 redirect it to a brand new website with the end goal of passing it's domain authority and backlinks to it? If this above statement is true, since the old domain already got penalized by google, wouldn't it be counter-productive to link your brand new domain into a "bad neighbourhood"? Can anybody recommend me a a good read on the subject? I'll greatly appreciate any posts, articles, tutorials or even personal explanations on the matter! Thanks!