Can someone explain EPC plz?

mahan_eesh

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I got 1174 clicks for the campaign i had set up. Will CJ pay for this? Want to know more about EPC. :)
 

bufandas

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Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

Formula: EPC = (Clicks/$Commissions Earned)

* Note, some companies, like Commission Junction (CJ's) change the definition slightly. In CJ's case, EPC refers to earning per 100 clicks.

Formula: Commission Junction EPC = (1/100)*(Clicks/$Commissions Earned)

Hope that helps:cool:
 

kryseo

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No, CJ will not pay for your EPC. This is not adsense. Instead it is a measure of
your commissions based on the number of clicks you generated.

CJ's EPC = Average Earnings Per One Hundred Clicks

The above formula is incorrect, the correct formula should be:

EPC = Total $Commissions Earned/(Total Clicks/100)

or

EPC = (Total $Commissions Earned/Total Clicks) * 100



E.g If your 1174 Clicks resulted in $100 comissions, your EPC will be

EPC = $100/(1174/100) = $8.52 (per 100 clicks)

Cheers! :)
 

proscale

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No, CJ will not pay for your EPC. This is not adsense. Instead it is a measure of
your commissions based on the number of clicks you generated.

CJ's EPC = Average Earnings Per One Hundred Clicks

The above formula is incorrect, the correct formula should be:

EPC = Total $Commissions Earned/(Total Clicks/100)

or

EPC = (Total $Commissions Earned/Total Clicks) * 100



E.g If your 1174 Clicks resulted in $100 comissions, your EPC will be

EPC = $100/(1174/100) = $8.52 (per 100 clicks)

Cheers! :)


That only applies to CJ.
As an industry standard EPC = Earnings Per Click
Not per 100
 

kryseo

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And yeaps, thanks proscale for highlighting, the 100 clicks thingy is only CJ specific and not the industry standard.
 
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