1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Can someone explain EPC plz?

Discussion in 'Commission Junction' started by mahan_eesh, Nov 28, 2009.

  1. mahan_eesh

    mahan_eesh Regular Member

    Joined:
    Jul 7, 2008
    Messages:
    411
    Likes Received:
    806
    Occupation:
    FULL TIME IM
    Location:
    From the land of opportunities.
    I got 1174 clicks for the campaign i had set up. Will CJ pay for this? Want to know more about EPC. :)
     
  2. bufandas

    bufandas Junior Member

    Joined:
    Oct 28, 2008
    Messages:
    114
    Likes Received:
    47
    Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

    Formula: EPC = (Clicks/$Commissions Earned)

    * Note, some companies, like Commission Junction (CJ's) change the definition slightly. In CJ's case, EPC refers to earning per 100 clicks.

    Formula: Commission Junction EPC = (1/100)*(Clicks/$Commissions Earned)

    Hope that helps:cool:
     
    • Thanks Thanks x 3
  3. kryseo

    kryseo Regular Member

    Joined:
    Feb 15, 2009
    Messages:
    264
    Likes Received:
    62
    Location:
    Himalayas
    No, CJ will not pay for your EPC. This is not adsense. Instead it is a measure of
    your commissions based on the number of clicks you generated.

    CJ's EPC = Average Earnings Per One Hundred Clicks

    The above formula is incorrect, the correct formula should be:

    EPC = Total $Commissions Earned/(Total Clicks/100)

    or

    EPC = (Total $Commissions Earned/Total Clicks) * 100



    E.g If your 1174 Clicks resulted in $100 comissions, your EPC will be

    EPC = $100/(1174/100) = $8.52 (per 100 clicks)

    Cheers! :)
     
  4. proscale

    proscale Regular Member

    Joined:
    Mar 9, 2009
    Messages:
    319
    Likes Received:
    98

    That only applies to CJ.
    As an industry standard EPC = Earnings Per Click
    Not per 100
     
  5. kryseo

    kryseo Regular Member

    Joined:
    Feb 15, 2009
    Messages:
    264
    Likes Received:
    62
    Location:
    Himalayas
    And yeaps, thanks proscale for highlighting, the 100 clicks thingy is only CJ specific and not the industry standard.