Discussion in 'Commission Junction' started by mahan_eesh, Nov 28, 2009.
I got 1174 clicks for the campaign i had set up. Will CJ pay for this? Want to know more about EPC.
Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.
Formula: EPC = (Clicks/$Commissions Earned)
* Note, some companies, like Commission Junction (CJ's) change the definition slightly. In CJ's case, EPC refers to earning per 100 clicks.
Formula: Commission Junction EPC = (1/100)*(Clicks/$Commissions Earned)
Hope that helps
No, CJ will not pay for your EPC. This is not adsense. Instead it is a measure of
your commissions based on the number of clicks you generated.
CJ's EPC = Average Earnings Per One Hundred Clicks
The above formula is incorrect, the correct formula should be:
EPC = Total $Commissions Earned/(Total Clicks/100)
EPC = (Total $Commissions Earned/Total Clicks) * 100
E.g If your 1174 Clicks resulted in $100 comissions, your EPC will be
EPC = $100/(1174/100) = $8.52 (per 100 clicks)
That only applies to CJ.
As an industry standard EPC = Earnings Per Click
Not per 100
And yeaps, thanks proscale for highlighting, the 100 clicks thingy is only CJ specific and not the industry standard.
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