Can someone explain EPC plz?

Discussion in 'Commission Junction' started by mahan_eesh, Nov 28, 2009.

  1. mahan_eesh

    mahan_eesh Regular Member

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    I got 1174 clicks for the campaign i had set up. Will CJ pay for this? Want to know more about EPC. :)
     
  2. bufandas

    bufandas Junior Member

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    Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

    Formula: EPC = (Clicks/$Commissions Earned)

    * Note, some companies, like Commission Junction (CJ's) change the definition slightly. In CJ's case, EPC refers to earning per 100 clicks.

    Formula: Commission Junction EPC = (1/100)*(Clicks/$Commissions Earned)

    Hope that helps:cool:
     
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  3. kryseo

    kryseo Regular Member

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    No, CJ will not pay for your EPC. This is not adsense. Instead it is a measure of
    your commissions based on the number of clicks you generated.

    CJ's EPC = Average Earnings Per One Hundred Clicks

    The above formula is incorrect, the correct formula should be:

    EPC = Total $Commissions Earned/(Total Clicks/100)

    or

    EPC = (Total $Commissions Earned/Total Clicks) * 100



    E.g If your 1174 Clicks resulted in $100 comissions, your EPC will be

    EPC = $100/(1174/100) = $8.52 (per 100 clicks)

    Cheers! :)
     
  4. proscale

    proscale Regular Member

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    That only applies to CJ.
    As an industry standard EPC = Earnings Per Click
    Not per 100
     
  5. kryseo

    kryseo Regular Member

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    And yeaps, thanks proscale for highlighting, the 100 clicks thingy is only CJ specific and not the industry standard.