# Can someone explain EPC plz?

#### mahan_eesh

##### Regular Member
I got 1174 clicks for the campaign i had set up. Will CJ pay for this? Want to know more about EPC.

Earnings-Per-Click (EPC) - This is a metric to measure the effectiveness of being able to turn a click into commissions.

Formula: EPC = (Clicks/\$Commissions Earned)

* Note, some companies, like Commission Junction (CJ's) change the definition slightly. In CJ's case, EPC refers to earning per 100 clicks.

Formula: Commission Junction EPC = (1/100)*(Clicks/\$Commissions Earned)

Hope that helps

No, CJ will not pay for your EPC. This is not adsense. Instead it is a measure of
your commissions based on the number of clicks you generated.

CJ's EPC = Average Earnings Per One Hundred Clicks

The above formula is incorrect, the correct formula should be:

EPC = Total \$Commissions Earned/(Total Clicks/100)

or

EPC = (Total \$Commissions Earned/Total Clicks) * 100

E.g If your 1174 Clicks resulted in \$100 comissions, your EPC will be

EPC = \$100/(1174/100) = \$8.52 (per 100 clicks)

Cheers!

No, CJ will not pay for your EPC. This is not adsense. Instead it is a measure of
your commissions based on the number of clicks you generated.

CJ's EPC = Average Earnings Per One Hundred Clicks

The above formula is incorrect, the correct formula should be:

EPC = Total \$Commissions Earned/(Total Clicks/100)

or

EPC = (Total \$Commissions Earned/Total Clicks) * 100

E.g If your 1174 Clicks resulted in \$100 comissions, your EPC will be

EPC = \$100/(1174/100) = \$8.52 (per 100 clicks)

Cheers!

That only applies to CJ.
As an industry standard EPC = Earnings Per Click
Not per 100

And yeaps, thanks proscale for highlighting, the 100 clicks thingy is only CJ specific and not the industry standard.