Can somebody explicate the "no-incent"

I find it difficult to understand when they say offer is no-incent

Assuming a offer with "win iphone 6 No-incent"

Am i forbidden to make content that look like "Choose the correct answer and stand a chance to win iphone 6" on my landing page ?

Is this still no-incent promotion ?

Non-incentive: you personally do not offer any incentives to the user to complete your offer.

I assue if the offer is about winning an iPhone 6 then you can obviously mention that on your LP. On the other hand I would definitely recommend to contact your Account Manager. They will tell you exactly how can you promote the offers.

Non-Incentive is where you cannot provide something (Or Money) in exchange for the offer completion process.

Soft-Incentive doesn't allow for money to be exchanged after an offer is completed, but rather digital or physical items (Gifts) such as collateral.

Keep in mind some networks classify gift cards as soft-incentives whereas others don't allow it at all.

It's stuff like content locking. 'Complete this survey to download/get access to' etc.

If you think about it from the network/advertiser's perspective, it'll make sense. They want people signing up because they're interested in the deal as it stands (in this case, their email for a chance at an iPhone 6 or whatever). If you're sweetening the pot, these aren't people who are signing up because they like the deal, they're signing up because you offered something extra. Those aren't the leads the advertiser is interested in, and so they don't want to end up paying for them.