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Can somebody explain this - monthly searches vs impressions

Discussion in 'White Hat SEO' started by FASHY, Jan 12, 2012.

  1. FASHY

    FASHY Newbie

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    Using Google keywords tool I looked up the keywords "makeup tips"

    makeup tips 368,000(global searches)

    Below are the stats from webmaster tools


    makeup tips 5,500(impressions) 16(clicks) 6.8 (average position)

    how come ? If the site is listed on the first page, shouldn't the site be getting more impressions ?

    thanks
     
  2. turdface

    turdface Supreme Member

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    makeup tips has 27,100 exact match searches.

    The 368,000 number you have is broad match, which includes every search that has the word "makeup tips" in it, such as "professional makeup tips" and "best makeup tips" and "makeup application tips," etc. You have to go by exact match searches, not broad searches, or you'll get way too high of numbers.
     
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  3. FASHY

    FASHY Newbie

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    thanks turdface, makes perfect sense now