Can somebody explain please?

I seen an website whom is ranking no. 3 and 1 in Google for more than 500 articles, low competition keywords in article and title. Until now nothing strange only the strange things is all articles are allmost identical only the product name changed like in this example
Article 1
"The best hand mixer BREVILLE HAND MIXER
BREVILLE HAND MIXER is one of the most intuitive on the market. BREVILLE HAND MIXER has a “smart” interface that is able to detect what kind of attachment you’re using, and the mixer will adjust the speed accordingly to ensure whatever you’re mixing will be perfectly blended. The 240-watt DC motor of BREVILLE HAND MIXER is relatively quiet when used at the lower speeds, while still delivering high torque."

Article 2
The best hand mixer KITCHENAID 9-SPEED DIGITAL HAND MIXER
KITCHENAID 9-SPEED DIGITAL HAND MIXER is one of the most intuitive on the market. KITCHENAID 9-SPEED DIGITAL HAND MIXER has a “smart” interface that is able to detect what kind of attachment you’re using, and the mixer will adjust the speed accordingly to ensure whatever you’re mixing will be perfectly blended. The 240-watt DC motor of KITCHENAID 9-SPEED DIGITAL HAND MIXER is relatively quiet when used at the lower speeds, while still delivering high torque.

so far more than 500 articles.
My question is can be ranked an website with this kind of content? Indeed the products name are very low competitive keyword.

But if you search in google first product name and review rank 1, if you search second name and review rank 3.

Is just an example I couldn't post the real website because I am interested in that niche and maybe you can help me how I can rank up with my website, how to do to outrank this competitor?

The website is most likely getting penalized for duplicate content, but because the competition is very low as you say, when the keywords are searched, this is the best content that exists. Outranking should not be too difficult if you make unique content for each keyword.

I know people who are doing it and ranking very well.
Is it fair? Of course not. Is this the "unique" content that google asks? Not at all.
But it is doable.
If you want to outrank that mf, go and create articles 10 times better than his. Longer, deeper research. And build some links.
I don't know if it will work but is worth the try.

Asayus said:

The website is most likely getting penalized for duplicate content, but because the competition is very low as you say, when the keywords are searched, this is the best content that exists. Outranking should not be too difficult if you make unique content for each keyword.

Click to expand...

Its enough unique content?

it because the the competition low.

but as the keyword get more popular , them websites will eventually get bsn from duplicate content.

if the owner had thrown in more sentences be more powefull content .

but like a member said above there also suviving , some people do write articles that look the same it the way they think .

i am sure google no the difference in writing styles from template typing.

firmpress said:

Its enough unique content?

Click to expand...

Well if you really think about it. What else is there? Do you think that the majority of people who rank high are buying PBN backlinks? No. The majority of people create great content, build a brand, and link a few social media profiles to their website to keep in touch with their readers.