Can reputation management involve anything besides online reviews?

A family friend just started a real estate firm. They may want me to do reputation management for them.

Here's where I have doubts that it will work for a real estate firm

If you do the 7878 system, it's all about getting new customers/clients to fill out reviews. How many new customers/clients does a real estate firm deal with? Don't they close out like only a few deals a month? My point is there's not many customers/clients involved to ask them to leave a review, right?

So can you do reputation management in other ways?

It all depends where the negative reviews are and how people are finding them. If it's a certain Google term, just rank a bunch of social pages and even create a website based off that term and rank everything. You can choose to bury it that way or with positive reviews, it all depends how bad the situation is. If you need someone to handle this for you feel free to contact me, I'll take a look at the situation, give you a price then you can upsell it to them.

Rep Management is actually great for start ups that don't have any good or bad content...basically nothing but a website. So what you do is create content and rank it for their company names, broker names, etc. The more the better rep they will have online. Once they start to get some clients you can then do reviews and monitor anything bad by setting up some google alerts with the same various keywords to monitor daily/weekly. If any bad reviews arise troubleshoot it right away.
Good luck mate!

The 7878 method can still work great. Even if only a few close a deal every month, I'm sure that many more visit properties for sale and they may have a great experience regardless of the fact that they buy or not. Actually, since they don't buy, they are more inclined to leave a good review, at least. In some cases prospects would do anything to get real estate agents' off their back and can be psychologically pushed into leaving a positive review, but that kind of pressure may backfire, be careful. Anyway, if cards are played well, you can get a ton of good reviews, easier than in other situations. So don't discard this option, I would make it a priority!

Good luck!