Theoretical conversation:
Dick:Hey John, I heard you just started a website.
John: Yes, as a matter of fact I did!
Dick: what's the name of it?
John: Its called The dash best dash place dash to dash buy dash office dash supplies dash online dot info
Dick: What? It's officesuppliesonline-info.com?
John: No, no, no.. Its called the dash best dash...
Dick: What, do you mean like the apostrophe best apostrophe..
John: No, Do you have a pen?
Dick: Yes, I have a pen here you go.
John: Good, let me write it down for you.. The-best-place-to-buy-office-.. Oh shit, the pen ran out of ink. Do you have another pen?
Dick: No, that's the only pen I have. Don't you have it written on a business card?
John: NO, unfortunately it won't fit on a standard business card, I have some 8.5 x 11 cards in my office. Maybe I can send you one in the mail? Oh, I have an idea, maybe I'll text it to you.
In dick's text message box five minutes later:
http://the-best-place-to-buy-office-supplies-online.info
Dick say's outloud: WTF kind of shitty ass domain name is that, looks like spam, last time I clicked a link like that I got a trojan. I think I'll pass..