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Can i rank for competitor brand keyword?

Discussion in 'Black Hat SEO' started by babasss, Apr 1, 2014.

  1. babasss

    babasss Regular Member

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    Hi. Lets say i have a website in one niche.
    A Brand website has the same niche like mine, but a lot of popularity.
    Now, can i anchor his brand to my domain? It is legal?
    I will not have any sugesstion or his brand on my site. Is just for T1,T2 seo.
     
  2. qqqqt

    qqqqt Registered Member

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    Now, can i anchor his brand to my domain? It is legal? - no absolutely not you are not allowed!
     
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  3. babasss

    babasss Regular Member

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    Lets say, the brand is not a "brandable" keyword, is just a simple keyword, like "orange", or "apple"
     
  4. nexusseo

    nexusseo Newbie

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    You will get into trouble for this
     
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  5. johndefoe

    johndefoe Jr. VIP Jr. VIP Premium Member

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    If your question is 'can I use brand name keyword as anchor text', I don't see a problem with it. everyone is doing this, news sites for example are full of brand name anchors linking to various sites. if you want to use a domain with brand name in it, then this is another question..
     
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  6. babasss

    babasss Regular Member

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    That is! i think the same, but not sure.
     
  7. securelinkbuilding

    securelinkbuilding Jr. VIP Jr. VIP UnGagged Attendee

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    Hey OP,

    If the keyword/anchor is a trademarked term then you may not want to veer down that path. In the past i've seen companies reach out to other domains that were ranking for their brand name and requesting to have their website shut down due to copyright / trademark infringement.


    Hope this helps!
    SDSEOGURU
     
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  8. PRGuru

    PRGuru Newbie

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    I agree with SCSEROGURU, it is something that is doable if done right. If you go against trademark laws or even come close to that line, you are treading in dangerous waters.
     
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  9. babasss

    babasss Regular Member

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    alright, lets say more: if website is ex "apple.com" and i will use just "apple" a common word (withowt .com) can create this troubles?
     
  10. poetry1969

    poetry1969 Junior Member

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    *The basics are clear, if you create brand confusion by using a competitor's trademark (without a disclaimer that you are not the competitor) then you have violated the trademark. If you are selling apples, you can use the word "apple" but if you are selling computers, then using "apple" would not be advised. However, some people choose to make a little disclaimer on their site which reads something like this "ABC Company is not affiliated with Apple Computer" with the hope that the words "Apple Computer" would then get picked up as an anchor. It's tricky and legal. The part that is unclear is this; if you are using the brand name of a competitor in an effort to solicit their customers, like choosing their brand name as a key word in Google adwords, then the world has mixed feelings. Recently Google made the policy very clear. They lifted the restriction on using competitor keywords, citing the legal opinion that use of a trademark to seek out and solicit customers is perfectly OK, so long as the competitor's keyword does not appear in your ad copy, where you might confuse the customer as to what brand they are buying. (*This is not legal advice.)
     
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