I analyzed a competitor's website using SimilarWeb. I noticed that their traffic comes from display advertising. Upon further analysis, I found that they are placing ads on game-related pages. The traffic to their website comes from multiple countries. I realized that they may be acquiring inexpensive traffic through display advertising on game websites to increase their page views. As a result, they earn money through Google AdSense ads on their website. I'm wondering if this approach is truly effective since the click-through rate on display ads is typically low.