Can anyone explain this?

I'm doing SEO analyze on traffic travis for keyword "cuisinart ice cream maker" and i'm really confused with the result as you can see in the picture below:


The page at position #10 has better on page and off page SEO but still rank lower than the page rank #9.
Can anyone give a reason or simply traffic travis didn't display another important SEO element?

Don't forget the actual content has weight. SEO isn't just backlinks and tags.

Although I am not sure what the CEXT column means as I use Market Samurai, instead of that one.

TermsB said:

Don't forget the actual content has weight. SEO isn't just backlinks and tags.

Although I am not sure what the CEXT column means as I use Market Samurai, instead of that one.

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Market samurai gave the opposite result, the ehow is rank better but actually when I checked on Google, ehow.com ranks lower (as traffic travis). As I'm reading "the art of SEO" ( a book), the authors said that most important elements for SEO are 1. title 2. heading 3. content. If that's true ( and I believe so), this case is weird
PS: I also checked the content, keyword density of ehow is 1.7% while the page at #9 is 0%.
Y_Y

we can only guess what factors google considers when ranking, but in the end nobody really knows what's going on behind the scene.

TermsB said:

Don't forget the actual content has weight. SEO isn't just backlinks and tags.

Although I am not sure what the CEXT column means as I use Market Samurai, instead of that one.

Click to expand...

This is the right answer. Depending on the terms you are searching Google can decide what you are looking for: an image, a video or if you want to review something or to buy it as this is the case. Google is rewarding here the commercial intention. If you analyze it again the first places that are ranking are stores (1-9 positions). 10 and below positions are richer in content, but they are review sites.

dungxvn said:

As I'm reading "the art of SEO" ( a book), the authors said that most important elements for SEO are 1. title 2. heading 3. content.Y_Y

Click to expand...

Those elements are important, but they are not the most important. Look at the site that is ranking the top position in this example. This is not an exception. The backlinks of the ehow site aren't worth anything. If the owner focus in backlinks a little bit could outrank the williams-sonoma.com site easily

@Luffy_12: Actually, the ehow ranks lower though its on and off page SEOs are better.
@yoyas: thank you for the info about :Google is rewarding here the commercial intention" I didn't know it before. So if I want to rank higher on products keywords, I should add some commercial value to my page than just plain content? Can you tell me a good way to be commercial intention? Thanks