Can a Jewellery drop shipping store still work?

I know they are very common in e-commerce these days, but I was wondering can a Jewellery store still work? I was planning on entering a relatively specific niche. The niche has a big enough audience.

If one is to succeed in this niche, they would have to stand out from the crowd. I'd want to try make it a more personal experience for my customers. I was planning on getting suitable models to model my products and get professional photos taken of both the products and the models modelling them. I would also write a blog that would appeal to people in this niche. I would make sure my store is smooth looking and use social media to promote my shop. I am willing to work hard to make my shop stand out to potential customers.

Could anyone share their advice or opinion on whether starting a shop in Jewellery is advisable? If so, what advice would you give to make my shop stand out from the competition and to build a brand of sorts.

Cheers.

impossible,you can try pod on jewellery

I personally think there is a good chance to succeed in jewelry but only if you will not rely on facebook ads only. I'd say your main traffic source has to be social media like instagram and pinterest. Or SEO as you were saying you plan to write blog posts. Then fb ads you can use to retarget for example or try LLA audiences based on the buyers.

How to stand out - your own pictures of the product with hired models should work good enough. You can also try influencers.

The main problem here is not a competition in my opinion, but the margin. It's kinda low. But if you can find jewelry for $1-3 on Ali with a perceived value of let's say $20, then you get decent margin too. It's just hard to find such items. But I guess it's possible. It will also depend on your branding - your store, social media accounts, images, etc.

feelfreeto said:

I personally think there is a good chance to succeed in jewelry but only if you will not rely on facebook ads only. I'd say your main traffic source has to be social media like instagram and pinterest. Or SEO as you were saying you plan to write blog posts. Then fb ads you can use to retarget for example or try LLA audiences based on the buyers.

How to stand out - your own pictures of the product with hired models should work good enough. You can also try influencers.

The main problem here is not a competition in my opinion, but the margin. It's kinda low. But if you can find jewelry for $1-3 on Ali with a perceived value of let's say $20, then you get decent margin too. It's just hard to find such items. But I guess it's possible. It will also depend on your branding - your store, social media accounts, images, etc.

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Thanks for the reply.

I would be using jewellery in the $1-3 dollar range and selling for $15-20. I would offer free shipping above a certain point, in an attempt to encourage an extra purchase. I have never ran a shop before or used ads, so I don't know how margins will end up, but I would assume $12-17 profit before ad cost could be manageable? Again, I have no idea since I have never run ad campaigns before. I'd just assume people would be quicker to purchase these kind of items from an unknown vendor, than some expensive item, where they would rather buy from a known brand.

Of course it works. Find low competition keywords > rank > bank. Build content rich category pages like "Women's Bohemian Earrings", "Men's Wood Rings", etc - target the low competition keywords you found.

You can also give Facebook ads a try (look into flex targeting).

I think you need to narrow down your specific niche for jewelry and place ads in their community. Punk / gothic/ religous/ ethinic/ Gay LGBT etc. specialise and place enticing ads where they hangout - try getting unique products.

I had that idea sometime ago mainly focusing on men Bracelets and rings - the unique eye catching bold ones - my shoppify store at that time was too expensive and i was maxed out with time and money - too many projects.

blackscorpion999 said:

I think you need to narrow down your specific niche for jewelry and place ads in their community. Punk / gothic/ religous/ ethinic/ Gay LGBT etc. specialise and place enticing ads where they hangout - try getting unique products.

I had that idea sometime ago mainly focusing on men Bracelets and rings - the unique eye catching bold ones - my shoppify store at that time was too expensive and i was maxed out with time and money - too many projects.

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Yes I have already narrowed down to a relatively specific niche. I would advertise initially on IG through influencers related to the niche initially, to suss out interest in the products. After that, I can target them through facebook ads.

My only worry is in regards to profit margins after factoring in ad spend.

I am at the stage where I just need to start something and learn how to set up and run a store and learn from my mistakes. I am very guilty for never pulling the trigger.

If I can't find anything else, I will run with this in a week or so.

Any other advice, folks?

Hey, I have one store in specific jewelry niche, it's profitable but earnings are really low. I haven't worked hard on marketing though cuz paying more attention to other stores which bring more money.
Tried some IG influencers but couldn't find any good one with an OK price.

Ryan Oak said:

Hey, I have one store in specific jewelry niche, it's profitable but earnings are really low. I haven't worked hard on marketing though cuz paying more attention to other stores which bring more money.
Tried some IG influencers but couldn't find any good one with an OK price.

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Thanks for the reply.

I think what would determine my success rates is customer acquisition cost. Do you have any idea how much it was costing you for each person who bought from your store? I have figured that a lot of the products I would plan to sell, I can make around $12 profit before advertising. I am wondering would that leave much room for profits.

ynwa1892 said:

Thanks for the reply.

I think what would determine my success rates is customer acquisition cost. Do you have any idea how much it was costing you for each person who bought from your store? I have figured that a lot of the products I would plan to sell, I can make around $12 profit before advertising. I am wondering would that leave much room for profits.

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On average if you do advertising you will get in profits between 20-35% from profit, so 20-35% from $12 is not much. But easier to sell as the price is low. Can't get the answers for you, need to test things yourself and see if works or not.