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marhca

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I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
 
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marhca said:
I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
Click to expand...
it looks like the ad tried spending less money for that age group and found it worked, it spent more for that age group, you can look at the campaign details to see what age group the campaign is spending more for
 
There are 2 age targeting positions, have you targeted both of them to 35+ years old?
 
marhca said:
I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
Click to expand...
Can you check if you are targeting any more ad groups aged 15-20? I have never had this problem before.
 
duplicate campaign and stop this one so its possible that if you at first did a broad campagin with open age and you changed it after, as their AI understood that younger 35 years are much cheaper, it keeps showing your ad to that young age. My recommendation is that you duplicate that campaign and check if it works
 
marhca said:
I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
Click to expand...
check your settings for campaings, maybe it has mistake from your target
 
marhca said:
I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
Click to expand...
Facebook is scanning so u should change about your target and creat new campaigns as wellthen warm up it
 
You can try creating a new campaign and setting the age lower to see if that does any better.
marhca said:
I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
Click to expand...
 
marhca said:
I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
Click to expand...
Looks like it's being delivered to the wrong age group, you'd better recreate the campaign.
 
I have never encountered this before. You can go to check your campaign settings, There may be an error from your Target. If not, recreate the campaign to see what's happening
 
Please see if any of your campaigns are targeting 15-20 year olds. Since the first day of running ads, I have never encountered a case like this.
 
Are you targeting both of these locations to people 35 and over?
 
It is possible that Facebook is conducting a small-budget test with the age group you didn't select.
 
marhca said:
I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
Click to expand...
Please check your campaign again for age set. Maybe you've done a mistake.
 
hi , i think you are doing some mistakes in setting up campaign
 
marhca said:
I am running a sponsored campaign on Facebook. At first, it worked great, but now I have an issue with the audience’s age range. I set it to 35 and older, but the people signing up are aged 15 to 20. I don’t know why. What could be the problem?
Click to expand...
I have never encountered a case like yours, maybe you set it up wrong, check your campaign settings again
 
You should set objects higher than 35 years old as 50 years old, then they will properly distribute 35 years old
 
I have not encountered this situation before but maybe you have set up the campaign wrong
 
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