CAMPAIGN SETUP AND OPTIMIZATION Before we move to the campaign setup, you should run some campaigns to see how your angles work with different offers. This guide will show precisely where and when it’s time to start working on a new campaign. Step 1. How to Make the Right Choice Between Several Offers? In order to find an offer that suits your campaign the most, apply for multiple affiliate networks. It’s good idea to contact affiliate managers as well, asking them for recommendations. When there are several good offers in mind, pick ones that follow this criteria: - It has low payout rates. When starting with really small budget, offers from 1$ to 2$ should be considered good, otherwise aim to pick something from 5$ to 10$. - When split-testing, having same offer on multiple networks is essential. This will help finding the network with best conversion rates (and they actually vary a lot). - Avoid US targeting, because of its great competition. There are a lot of nice offers in other English-speaking countries like UK, AU, Canada or Ireland. - There are two types of offers that work best with this kind of campaign: it’s either CPI (like app installs) or PIN submission. It’s not that your offer must follow all these criteria, but make sure it has low payout. If your budget is over 10000$, feel free to test 50$ or even 100$ offers out there. Beyond that, stick to criteria as close as possible. Step 2. Angles Creation and Brainstorm To create an “Angle” means to find a specific approach to an offer, focusing on different aspect, such as demographics, geo, language and much more! At first, research your offer’s landing page, product promoting and the country it’s targeting, and then start brainstorming! Just grab pen and paper or use simple text editor to generate your ideas. The more ideas you got, the better! If you got problems with angles generation, here are some tips that will help: - Think of the offer’s benefits and what user problems it is able to solve. - Research the features of the country you are targeting. This is important. - Think what user’s needs this offer affects. That may be social status, sex, communication, money, fame and others. - Make your offers sound more credible. Avoid using something like “Congratulations! You won free iPhone, grab it here!” or “Fill the survey and win 1 million dollars right now!” - Tie offers to events, holidays or any kind of dates. This will help attracting active users. When angles are ready, pick the ones, that you find most unusual. I mean, choose angles that haven’t been run a lot and your audience is likely to be blind to. These will make people signing up on them, which means profit for us. Step 3. Creating Landing Pages and Banners To create a banner, you need to decide its size. It’s usually recommended to experiment with sizes at first to see which of them work better. Sometimes specific traffic sources require specific banner resolutions (including something like 300x50 or 300x250). If you are unsure on what size to use, contact your affiliate manager or look through offer’s documentation. Make sure to design banners properly: use different images, experiment with texts and fonts. If working with animations, run some test before setting banner up. Then create a landing page for each offer. Stick to simple designs and don’t worry if it doesn’t look great, we’re just testing offer to see its profit potential! Make sure it fits great in mobile displays and has small amount of words. To be continued….