Alucard99
BANNED
- Nov 21, 2019
- 73
- 42
Hi everyone. My name is @Alucard99
I have been doing media buying to promote CPA offers for the last 3 years.
Going through this forum, I observe that there is very little information on how to do campaign optimization with paid traffic. On a personal level I prefer paid traffic since there is less of a worry about anti bot system. So i decided to write this guide and share on this post.
Currently my monthly ROI is about 15% - 30%. It should be higher but I have to channel bulk of my profits to reinvest into campaign testing to find out the next profitable campaign. If anyone needs proof of my earning feel free to PM. I do not want to post in public since the objective of this post is not to boost and pretend to be some sort of guru in order to satisfy my social ego.
Things that you will require:
1. Tracker to keep track of all statistics (those that cannot afford tracker, speak to me. I can give you usage to my tracker in return of a percentage of your traffic. My tracker comes with AI so it will automatically help you to switch your traffic to the best converting offer)
2. A CPA network (if you need suggestion, let me know. I also have some private offers from direct advertiser that are really unique. Such as CPI/ 1 click/ CC submit. Best of all, weekly payout)
3. If you are not sure about what type of offer to run, feel free to PM. I can discuss with you in private.
4. Traffic network (Exluding the mainstream Google, facebook, bing, etc). Some people here will blame the traffic source for poor quality traffic, but I think it is still possible to make money with them as long as the traffic are real and not bot.
My recommendation if you are low on capital. Run push cpa offer. You know the type of cpa offer whereby user simply need to click allow notification to get conversion. You will get around 10%-30% ROI. And note, this won't be big money since a lot of experience marketers are driving tons of traffic to the offer and most of the users already exist in the advertiser database. However if you have very low capital on hand, $10 - $20, you might want to consider this type of offer.
Just use this as a general guide, if you see payout for tier 1 traffic that exceed $0.50, be prepared to spend more money on zone testing. Some of you might disagree but I am speaking out from my own experience running the campaigns on the ground.
Now let us go into the specific.
1. Setup your tracker and traffic source with S2 tracking. If you have problem on this, let me know. I can help you to setup.
2. Look at the payout rate for the offer. Example push cpa offer, 0.04 for tier 1 traffic. In this case, expect around 6% conversion rate and a max of $1.50 CPM. Don't be bother about driving more traffic, you want more conversions and not just traffic. $1.50 would not get you a lot of traffic. Most likely 1k -3k for a single GEO daily. But at least you are profitable.
For dating offer or other offer that are DOI/SOI/ CPI, you need to use at least 3% conversion rate as target. If a zone cannot get you at least 3%, don't be afraid to blacklist them. For purchases/ first time deposit, use 0.3% as the target.
3. Campaign optimization process:
Push CPA offer using push ads/ pop traffic/ banner display as traffic source.
- Blacklist zone that do not give conversion after 15 impression. Be prepared to keep blacklisting zone every 5-10min. The objective here to test out as many zones as possible so that you can find out which are the ones that gives you conversion.
- Once you identify 20-50 zones that give you conversion, clone the campaign and use a whitelist targeting these zones. Stop the blacklist zone campaign to avoid spending more money. Now we need to start to make money. If you are bidding at 1.50, make sure you have at least 6% conversion rate. Remove the zones that do not give you at least 6% conversion rate after 50 impressions. If you see that you have too low volume of traffic, maintain this campaign and setup another new campaign using another GEO. If one campaign can give you a profit of $1 on average, 10 GEO will give you around $10 in profit. Remember I did mention that push CPA offer won't give you too much money. However there are situation whereby the CPA offer will pay up to $0.40 for push. Such offers are very difficult to get conversion as the advertiser userbase is too large. And they only pay for new user. So you might end up better with an offer that pay $0.04 for push.
Dating CPA offer using Pop traffic as traffic source.
- Blacklist zone that do not give conversion after 50 impression. Be prepared to keep blacklisting zone every 5-10min. The objective here to test out as many zones as possible so that you can find out which are the ones that gives you conversion. However after blacklisting 200 zone iD and you still see no conversion, change the offer immediately to cut your loss.
- Once you identify 5-15 zones that give you conversion, clone the campaign and use a whitelist targeting these zones. Stop the blacklist zone campaign to avoid spending more money. Now we need to start to make money. If you are bidding at 1.50, make sure you have at least 3% conversion rate. Remove the zones that do not give you at least 3% conversion rate after 200 impressions. If you see that you have too low volume of traffic, maintain this campaign and setup another new campaign using another GEO.
Pop traffic is difficult to get conversion for dating campaign. So this is something that you have to take note. However, it is still possible to get a profitable campaign with this traffic source if you have a very new offer.
Dating CPA offer using Push/ Banner display traffic as traffic source.
- Blacklist zone that do not give conversion after 50 impression. Be prepared to keep blacklisting zone every 5-10min. The objective here to test out as many zones as possible so that you can find out which are the ones that gives you conversion. However after blacklisting 200 zone iD and you still see no conversion, analyse your CTR. If your average CTR is less than 2%, change your graphic creative and restart the campaign to test again. You should be targeting at least 5% and above CTR.
If you have 5% and above CTR on average after blacklisting 200 Zone ID, keep the campaign going to test more zone, remove those zone ID that have less than 2% CTR.
- Once you identify 5-15 zones that give you conversion, clone the campaign and use a whitelist targeting these zones. Stop the blacklist zone campaign to avoid spending more money. Now we need to start to make money. If you are bidding at 1.50, make sure you have at least 3% conversion rate. Remove the zones that do not give you at least 3% conversion rate after 500 impressions. If you see that you have too low volume of traffic, maintain this campaign and setup another new campaign using another GEO.
CPA offer that requires deposit/ cc submit/ purchases using Push/ Banner display traffic as traffic source.
Note I do not advise pop traffic for such offer since ROI is going to be bad and for purchase type of offer your CPA account can get into trouble for cookie stuffing. BE PREPARE TO SPEND TONS OF MONEY ON CAMPAIGN OPTIMIZATION. Use a prelander to presell if your CPA network do not provide.
- Blacklist zone that do not give conversion after 50 impression. Be prepared to keep blacklisting zone every 5-10min. The objective here to test out as many zones as possible so that you can find out which are the ones that gives you conversion. However after blacklisting 200 zone iD and you still see no conversion, analyze your CTR. If your average CTR is less than 2%, change your graphic creative and restart the campaign to test again. You should be targeting at least 5% and above CTR.
If you have 5% and above CTR on average after blacklisting 200 Zone ID, keep the campaign going to test more zone, remove those zone ID that have less than 2% CTR.
- Once you identify 5-15 zones that give you conversion, clone the campaign and use a whitelist targeting these zones. Stop the blacklist zone campaign to avoid spending more money. Now we need to start to make money. If you are bidding at 1.50, make sure you have at least 0.3% conversion rate. Remove the zones that do not give you at least 0.3% conversion rate after 500 impressions. If you see that you have too low volume of traffic, maintain this campaign and setup another new campaign using another GEO.
The way with paid traffic is to be smart and targeted. It is a different ball game compared to spamming using bots whereby volume is the key. However I find that paid traffic is much more scalable without much due concern about anti bot and traffic quality issue with CPA network. For the reputable CPA network, I never once have a traffic quality issue that results in none payment after showing my exact media buying process including my ad spending receipt. Advertiser can be unhappy but they still pay as my work are legit.
Thank you for your time in reading this. I hope the knowledge shared will be of use to you. Feel free to ask if you have any queries. Please do not print out this guide and try to sell as ebook. Knowledge are meant to be shared freely.
I have been doing media buying to promote CPA offers for the last 3 years.
Going through this forum, I observe that there is very little information on how to do campaign optimization with paid traffic. On a personal level I prefer paid traffic since there is less of a worry about anti bot system. So i decided to write this guide and share on this post.
Currently my monthly ROI is about 15% - 30%. It should be higher but I have to channel bulk of my profits to reinvest into campaign testing to find out the next profitable campaign. If anyone needs proof of my earning feel free to PM. I do not want to post in public since the objective of this post is not to boost and pretend to be some sort of guru in order to satisfy my social ego.
Things that you will require:
1. Tracker to keep track of all statistics (those that cannot afford tracker, speak to me. I can give you usage to my tracker in return of a percentage of your traffic. My tracker comes with AI so it will automatically help you to switch your traffic to the best converting offer)
2. A CPA network (if you need suggestion, let me know. I also have some private offers from direct advertiser that are really unique. Such as CPI/ 1 click/ CC submit. Best of all, weekly payout)
3. If you are not sure about what type of offer to run, feel free to PM. I can discuss with you in private.
4. Traffic network (Exluding the mainstream Google, facebook, bing, etc). Some people here will blame the traffic source for poor quality traffic, but I think it is still possible to make money with them as long as the traffic are real and not bot.
My recommendation if you are low on capital. Run push cpa offer. You know the type of cpa offer whereby user simply need to click allow notification to get conversion. You will get around 10%-30% ROI. And note, this won't be big money since a lot of experience marketers are driving tons of traffic to the offer and most of the users already exist in the advertiser database. However if you have very low capital on hand, $10 - $20, you might want to consider this type of offer.
Just use this as a general guide, if you see payout for tier 1 traffic that exceed $0.50, be prepared to spend more money on zone testing. Some of you might disagree but I am speaking out from my own experience running the campaigns on the ground.
Now let us go into the specific.
1. Setup your tracker and traffic source with S2 tracking. If you have problem on this, let me know. I can help you to setup.
2. Look at the payout rate for the offer. Example push cpa offer, 0.04 for tier 1 traffic. In this case, expect around 6% conversion rate and a max of $1.50 CPM. Don't be bother about driving more traffic, you want more conversions and not just traffic. $1.50 would not get you a lot of traffic. Most likely 1k -3k for a single GEO daily. But at least you are profitable.
For dating offer or other offer that are DOI/SOI/ CPI, you need to use at least 3% conversion rate as target. If a zone cannot get you at least 3%, don't be afraid to blacklist them. For purchases/ first time deposit, use 0.3% as the target.
3. Campaign optimization process:
Push CPA offer using push ads/ pop traffic/ banner display as traffic source.
- Blacklist zone that do not give conversion after 15 impression. Be prepared to keep blacklisting zone every 5-10min. The objective here to test out as many zones as possible so that you can find out which are the ones that gives you conversion.
- Once you identify 20-50 zones that give you conversion, clone the campaign and use a whitelist targeting these zones. Stop the blacklist zone campaign to avoid spending more money. Now we need to start to make money. If you are bidding at 1.50, make sure you have at least 6% conversion rate. Remove the zones that do not give you at least 6% conversion rate after 50 impressions. If you see that you have too low volume of traffic, maintain this campaign and setup another new campaign using another GEO. If one campaign can give you a profit of $1 on average, 10 GEO will give you around $10 in profit. Remember I did mention that push CPA offer won't give you too much money. However there are situation whereby the CPA offer will pay up to $0.40 for push. Such offers are very difficult to get conversion as the advertiser userbase is too large. And they only pay for new user. So you might end up better with an offer that pay $0.04 for push.
Dating CPA offer using Pop traffic as traffic source.
- Blacklist zone that do not give conversion after 50 impression. Be prepared to keep blacklisting zone every 5-10min. The objective here to test out as many zones as possible so that you can find out which are the ones that gives you conversion. However after blacklisting 200 zone iD and you still see no conversion, change the offer immediately to cut your loss.
- Once you identify 5-15 zones that give you conversion, clone the campaign and use a whitelist targeting these zones. Stop the blacklist zone campaign to avoid spending more money. Now we need to start to make money. If you are bidding at 1.50, make sure you have at least 3% conversion rate. Remove the zones that do not give you at least 3% conversion rate after 200 impressions. If you see that you have too low volume of traffic, maintain this campaign and setup another new campaign using another GEO.
Pop traffic is difficult to get conversion for dating campaign. So this is something that you have to take note. However, it is still possible to get a profitable campaign with this traffic source if you have a very new offer.
Dating CPA offer using Push/ Banner display traffic as traffic source.
- Blacklist zone that do not give conversion after 50 impression. Be prepared to keep blacklisting zone every 5-10min. The objective here to test out as many zones as possible so that you can find out which are the ones that gives you conversion. However after blacklisting 200 zone iD and you still see no conversion, analyse your CTR. If your average CTR is less than 2%, change your graphic creative and restart the campaign to test again. You should be targeting at least 5% and above CTR.
If you have 5% and above CTR on average after blacklisting 200 Zone ID, keep the campaign going to test more zone, remove those zone ID that have less than 2% CTR.
- Once you identify 5-15 zones that give you conversion, clone the campaign and use a whitelist targeting these zones. Stop the blacklist zone campaign to avoid spending more money. Now we need to start to make money. If you are bidding at 1.50, make sure you have at least 3% conversion rate. Remove the zones that do not give you at least 3% conversion rate after 500 impressions. If you see that you have too low volume of traffic, maintain this campaign and setup another new campaign using another GEO.
CPA offer that requires deposit/ cc submit/ purchases using Push/ Banner display traffic as traffic source.
Note I do not advise pop traffic for such offer since ROI is going to be bad and for purchase type of offer your CPA account can get into trouble for cookie stuffing. BE PREPARE TO SPEND TONS OF MONEY ON CAMPAIGN OPTIMIZATION. Use a prelander to presell if your CPA network do not provide.
- Blacklist zone that do not give conversion after 50 impression. Be prepared to keep blacklisting zone every 5-10min. The objective here to test out as many zones as possible so that you can find out which are the ones that gives you conversion. However after blacklisting 200 zone iD and you still see no conversion, analyze your CTR. If your average CTR is less than 2%, change your graphic creative and restart the campaign to test again. You should be targeting at least 5% and above CTR.
If you have 5% and above CTR on average after blacklisting 200 Zone ID, keep the campaign going to test more zone, remove those zone ID that have less than 2% CTR.
- Once you identify 5-15 zones that give you conversion, clone the campaign and use a whitelist targeting these zones. Stop the blacklist zone campaign to avoid spending more money. Now we need to start to make money. If you are bidding at 1.50, make sure you have at least 0.3% conversion rate. Remove the zones that do not give you at least 0.3% conversion rate after 500 impressions. If you see that you have too low volume of traffic, maintain this campaign and setup another new campaign using another GEO.
The way with paid traffic is to be smart and targeted. It is a different ball game compared to spamming using bots whereby volume is the key. However I find that paid traffic is much more scalable without much due concern about anti bot and traffic quality issue with CPA network. For the reputable CPA network, I never once have a traffic quality issue that results in none payment after showing my exact media buying process including my ad spending receipt. Advertiser can be unhappy but they still pay as my work are legit.
Thank you for your time in reading this. I hope the knowledge shared will be of use to you. Feel free to ask if you have any queries. Please do not print out this guide and try to sell as ebook. Knowledge are meant to be shared freely.