Campaign objective choice when advertising Telegram channel

Ccmaster33

Ccmaster33

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Hello,

Something I've always wondered when seeing Facebook ads pointing to a channel link is what campaign objective is most effective in this case. From my understanding, Sales cannot be used as it requires Meta Pixel, which you can put on a website, but not channel link. What remains is 'Traffic' and 'Engagement'. The reason I am asking is because I am optimizing a client's ads and would like to know what is the most convenient way. Thanks!
 
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Ccmaster33 said:
Hello,

Something I've always wondered when seeing Facebook ads pointing to a channel link is what campaign objective is most effective in this case. From my understanding, Sales cannot be used as it requires Meta Pixel, which you can put on a website, but not channel link. What remains is 'Traffic' and 'Engagement'. The reason I am asking is because I am optimizing a client's ads and would like to know what is the most convenient way. Thanks!
Click to expand...
Are you talking about advertising campaigns to attract customers to join Telegram channels?
 
Black Hat Earth said:
Are you talking about advertising campaigns to attract customers to join Telegram channels?
Click to expand...
Exacly, Facebook ads that lead to a Telegram channel. What I though of is that you can make use of Telegram's custom links, generating one for each ad and then tracking the number of people that joined your channel through that link.
 
With telegram channels. Only traffic campaigns are the most optimal. Engagement campaigns only bring engagement to your posts. Customers don't even click on your link
 
I think the best traffic campaign for you to grow is towards the telegram channel
 
Traffic is the one I've had most success with, although many people say Facebook is bringing trash traffic that doesn't convert. I am currently running awareness campaign so that people may get to know the company before trying to engage them in any way.
 
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