Campaign Getting Flagged While Old Ones Still Spend Smoothly

adrianuk

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Lately, I’ve seen many case frustrated because their new Facebook ad campaigns won’t deliver or worse, get flagged while older campaigns continue spending just fine.
This issue isn’t rare, especially for newer ad accounts or those showing sudden behavioral changes.

Here’s what might be causing it:

Meta is tightening content and behavior scrutiny, especially on accounts that show irregular patterns.
Duplicated content, creatives, or targeting from past campaigns can trigger flags on new ones.
Low trust scores on the ad account (e.g., fresh accounts or accounts with recent disruptions) make them more likely to be sandboxed.

What you can do:​

✅ Pause new campaigns for 1–2 days to avoid further behavior flags.
✅ When restarting, use completely fresh creatives and targeting
✅ Keep old campaigns running if they’re stable; they help maintain account trust.

In short: don’t rush. Don’t repeat. Don’t poke the bear.
Let the system breathe, and build back slow.
Hope this may help!
 
Lately, I’ve seen many case frustrated because their new Facebook ad campaigns won’t deliver or worse, get flagged while older campaigns continue spending just fine.
This issue isn’t rare, especially for newer ad accounts or those showing sudden behavioral changes.

Here’s what might be causing it:

Meta is tightening content and behavior scrutiny, especially on accounts that show irregular patterns.
Duplicated content, creatives, or targeting from past campaigns can trigger flags on new ones.
Low trust scores on the ad account (e.g., fresh accounts or accounts with recent disruptions) make them more likely to be sandboxed.

What you can do:​

✅ Pause new campaigns for 1–2 days to avoid further behavior flags.
✅ When restarting, use completely fresh creatives and targeting
✅ Keep old campaigns running if they’re stable; they help maintain account trust.

In short: don’t rush. Don’t repeat. Don’t poke the bear.
Let the system breathe, and build back slow.
Hope this may help!
yes. there are some very strange campaigns. the accounts that are running those ads are still running well. but when adding new campaigns, they are rejected. the new problem that happened is very strange.
 
I warm up new ads by running them as engagement posts first. I get some likes and comments on them.
Then I switch them to conversion ads. This social proof makes Meta trust the ads and run them smoothly. (My experience)
 
I warm up new ads by running them as engagement posts first. I get some likes and comments on them.
Then I switch them to conversion ads. This social proof makes Meta trust the ads and run them smoothly. (My experience)
In some cases, the engagement to conversion switch worked well, but other times Meta still flagged the ad, even with decent social proof. Seems like the trust score of the page and BM plays a bigger role lately.
 
I tested and using the old targeting will still be fine, but choosing Meta's advantage + targeting in parallel will help them be more satisfied and supported
 
It could come from the account or page you are using. The account could be quite weak, causing your campaign to be banned no matter how stable it is.
 
With new ad accounts, it's totally normal these days that campaigns don’t spend or deliver immediately - Meta needs time to analyze and verify behavior.
One of the simplest and safest ways to warm up a new account is:
  • Start with clean engagement campaigns (likes, comments, short videos...)
  • Use broad targeting, no aggressive or sensitive niches
  • Let it run for a few days to build trust
  • Then gradually move to conversion or traffic campaigns once stable
 
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