Adwords ninja needed! My client does the Adwords itself. In mid-September '20 campaign "died" and only a small amount of the budget assigned to this campaign has been used. I reviewed the account a bit and I realized that the bid strategy for this campaign has been set to ROAS 1000% (Oct '19). But the campaign died instantly almost 1 year later, ads stopped to show and the budget stopped to be used.
After this, my client changed the bid strategy to target CPA, but sill the budget is being used in 40% only.
Any ideas about what happened and how to fix?


After this, my client changed the bid strategy to target CPA, but sill the budget is being used in 40% only.
Any ideas about what happened and how to fix?