Calling after business hours and leaving a message?

I've always felt that being called is much more effective than being emailed. Nonetheless, calling a business owner is a lot harder, so what solutions does that leave?

I just read a pretty clever idea (can't believe I didn't think of this) on the "$10K A Month Offline Marketing" thread. Someone suggested that for those who have a hard time cold calling, to call AFTER business hours, and leave a message.

To me, this almost seems better than actually speaking to the business owner. You aren't owning them and taking up their time during business, hours,and you're going them the opportunity to listen to your message whenever is most convenient for them.

What do you guys think?

 

Well, you don't have much time to make your pitch (maybe 1-2 mins?) and if they notice it's a sales call they might just delete it without even listening to it.

Also, who listens to the voicemails? If it's someone in power you're golden, if it's a secretary you're not.

 

Disagree, at least for my case. I'm referring to the dental niche (didn't mention that in my original post, so my apologies). But I'm almost 100% sure all dental offices check their voicemails daily.

 

Voicemail is very hit and miss.

I'll get 4 responses out of 100 with a GOOD script... You need a compelling reason for the message to be passed on to the head macho.
Posted via Mobile Device

 

that is a good idea
just automate it with a simple sicript and wait for leads

 

I work in tele-sales and have done for years. This is a very bad idea direct contact with someone on the phone allows you to hear what they think and you are able to steer and control the conversation through questions answers and answer any concerns addressed. Tele - sales need not be scary and cold calling it not something to be scared of.

 

Like every good marketing tactic, it has to be test. Try to test different scripts and track your results. Tweak the ones that have promise, get rid of the ones that don't work. And if you dread making phone calls (like I did), hire a college student to do it for you and don't forget to test different sales scripts. Overall, I'm with mattbowden... tele-sales phobia can be overcome. Best wishes...