1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Call To Action Button?

Discussion in 'BlackHat Lounge' started by SpellZ, May 26, 2011.

  1. SpellZ

    SpellZ Regular Member

    Joined:
    Feb 8, 2009
    Messages:
    357
    Likes Received:
    312
    Location:
    Toronto, ON
    What is the best 'text' for the call to action button?

    - "Buy Now"
    - "Add To Cart"
    - "Only $XX"

    ...? There is so many... For people who tested things out, which one did you have the most success with?
     
  2. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

    Joined:
    Mar 28, 2008
    Messages:
    3,833
    Likes Received:
    55,431
    Off hand, I would have to say the "Buy Now" button text.

    However, you might want to go to Clickbank and take a
    look at the sales pages for the top 10 best selling products
    and find the common denominator for the buy buttons they
    use. Piggyback off their success.

    Hope that helps :)

    Cheers! - "Wiz"
     
  3. .SETI

    .SETI Newbie

    Joined:
    May 24, 2011
    Messages:
    35
    Likes Received:
    2
    Occupation:
    IT Specialist
    Location:
    127.0.0.1
    I think those used to work very well. People are used to seeing those call to action now, you must be creative. The call to action should be tailor to the offer. ie... if it is a restaurant, use "book now" or "view our menu" ... selling software or other services ... "try our product free" ... "get x product now" ... "see how it works".

    Colors and contrast are also a very important factor. Above the fold also matters. Design multiple call to actions. Keep in mind even fonts helps.
     
  4. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

    Joined:
    Mar 28, 2008
    Messages:
    3,833
    Likes Received:
    55,431
    You can also go to a site called ABTests. They will critique
    your sales page and help you to increase your conversion rate.

    Very useful site :)

    Cheers! - "Wiz"