So, i'm pretty blue in the face when it comes to PPC - I have an offline SEO (organic client) who wants me to help him with his PPC campaign. If you guys could help, it would be greatly appriciated! His ad currently has a call extension at the bottom after the description. He was wondering if I can put the clickable number in the title as a lot of his competitors are doing it this way. For example: (phone icon) 666-666-6666 | New York Dentist and have the number in front clickable on mobile devices, instead at the bottom in the smaller text. He also said he once seen someone have 2 call extensions (one in title and one at the bottom of the ad) - Is this even possible or is he full of crap?