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Buying wallpaper websites

Discussion in 'Site Flipping' started by YoungRema, Jul 31, 2013.

  1. YoungRema

    YoungRema Newbie

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    I'm new to flippa and buying websites in general. I have not actually won an auction yet but I have been bidding quite a bit.
    I have some questions about these wallpaper websites. There seems to be dozens of them on flippa with 5k+ UV/m and they're so cheap relative to their adsense earnings potential.

    The descriptions are always copy pasted and the sellers seem like computers who do this all the time. Is there something I'm missing here? Thanks
     
  2. bryanon

    bryanon Executive VIP Premium Member

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    I've seen some of those sites and have done DD on one.

    Can't speak about all of them, but the one I did DD on used a fraud technique that is rapidly increasing in popularity. The way it works, in a nutshell:

    1) The seller sets up a random site with some Adsense units on it.

    2) He then buys cheap traffic that is guaranteed to click through (against Adsense TOS) and a bunch of junk traffic to keep the CTR down.

    3) To make it look like the traffic is actually organic, he forwards it through a redirect that spoofs the referrer so that it would show up in Analytics as organic traffic.

    EDIT: Looks like there's now even a service for this here on BHW (http://www.blackhatworld.com/blackh...etplace-google-exploit-pro-black-hatters.html). That's how simple it is for fraudsters to operate ..

    4) They flog the site on Flippa quickly (typically 2-3 months) before Adsense bans it.

    5) They keep the bought traffic flowing whilst the site is in Escrow so that the buyer can see that the site is indeed making money. Obviously, once cash has been released the traffic stops and the buyer can often also say goodbye to their Adsense account.

    There are two things you can do here:

    Firstly, remember that if it looks like a duck, swims like a duck, and quacks like a duck, then most likely it's not a swan.

    Secondly, look up the main keywords that are claimed to bring traffic (in most of those cases the majority of the traffic is with a N/A keyword but you can just look at the most popular actual keyword to get an idea) in Google, see if the site ranks anywhere on the first page for these keywords and also see the search volume for those keywords. If those numbers don't add up then you're dealing with a scammer.

    Also check the link profile of the site. It's highly unlikely that a site with 5 links ranks high enough to get tens of thousands of organic visits per month.

    Bryan
     
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    Last edited: Aug 1, 2013
  3. SEOExplored

    SEOExplored Registered Member

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    Common sense is usually the first thing to be tossed aside when our eyes light up at a 'too good to be true' type offer, Bryan.

    I really liked that first rule-of-thumb!
     
  4. YoungRema

    YoungRema Newbie

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    Thanks for that detailed explanation. I had the sense to realize something was off, but this explanation makes it much more clear for me. I knew there was no way to go from 0 to 1500 UV in one day without some fishy tactics. Thanks again!
     
  5. theIMMachine

    theIMMachine Regular Member

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    Worth it Bryan. I got some things that I missed out.
     
  6. Veyron

    Veyron BANNED BANNED

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    Thanks for the post Bryan. These are things that all people definitely need to consider when purchasing any site and if everyone started doing their DD and did more research into what they're purchasing a lot less people would be getting scammed.

    Veyron