You guys are wrong. That is the real market like the ones you see a lot on your neighborhood. All sellers are not scammers. All buyers are not fool either. My friend sold his site generating $1k/month for $10k and the buyer is really happy to have it.
Reason to sell: To invest in his other site.
Reason to buy: To have a steady passive income.
I think where people get messed up is that they don't have the ability to walk away from a deal they just know is bad in one way or another. It's like when you watch someone buy a house you know they don't want.
I'm sure scams happen, but just like with a house, buyers have due diligence. Do your research. If something doesn't feel right, don't go through with the deal.
If this site is making a ton of money, and you have to ask, why is this person selling? Then walk away... I think most people get scammed because they didn't know what they were doing. (not to say there are not scam artists on there....)
Myspace.com sell to fox news for like 600 million back in the day? Fox news really wanted that website. They made an offer, myspace accepted. They sold it for 35 million. Fox news couldn't keep the traffic coming in. Fox news got fucked.
If I were you, I wouldn't buy a site because it's making money unless you can see something they're doing wrong and capitalize on it. A perfect example of this.... I bought a house for 70k once, because it didn't have a bathroom that was up to code, so it was worthless to a lot of people. It had renters in there that were paying 1k per month. That's not bad.... but then I put another bathroom in it, brought it up to code, updated the tax card... actually cost me about 50 grand because I had to add another wing on to the house... anyway, sold that house for 190 (after realtor commission). See what I'm getting at?
In other words, don't just go to flippa expecting to find a steady income. Be patient. Be creative.
"The deal of a lifetime only comes around once every seven days or so."