Hello, I am still a newbie and before rushing to create websites, I first like to learn and learn hard what's ahead. So it has been 1 month now that I have reading tons and tons of information about SEO online and I think that there is lots of cr*p out there! Some useful sites for sure, but mostly people chant same things that they hear somewhere and try to sell you something. So here are my doubts that I think are myths. 1. The domain name matters - I read that it matters if your domain name is .com, .net or .info etc. and also that top level domains rank better than subdomains. I think that this is not true. My reasons are: - why should the Seach Engines EVER care about what the TLD actually is? It makes no sense. It does not hint anything about the usefulness or the content of the website. - I think that subdomains are also good, because if you own a short domain name, you can register theexactkeywordthatyoutarget.mydomain.com, which will be better than registering a top level domain that is not exact match, because it's taken. - I see for example about.com (not that most of us can afford such a perfect domain) - they use subdomains very efficiently. 2. The second thing that I think is a myth is that the most essential thing for ranking well is backlinks. A friend of mine recommended me to read a website of Pat Flynn and this guy is making 30k+ a month from Adsense, affiliates and his own products. I actually used a tool to check his backlinks. He has a total of 959 backlinks to his website and a PR4. I am not saying his website makes this income alone - he has a few sites, but still... I get an impression that all this fuss about backlinks is a little too exaggerated, so that these software tools get a boost in sales? What do you think? Am I missing the point? I would like to thank all of those who will provide their input on the topic, Thank you!