It is all about signals. Certain signals have certain meanings to a specific group. Whether they are right or wrong doesn't matter to the target group.
Anecdote:
An old girlfriend of mines Dad was a high powered consultant. One day he goes to meet a bunch of executives from a huge multinational company. But his car (big Mercedes) doesn't start, so he has to borrow his 19 year old son's car: a tricked out VW with racing spoilers and stripes and flames painted everywhere. When he shows up at the meeting, all the execs are waiting outside to greet this highly regarded and famous consultant. As he vroom vroomed into the parking lot. Needless to say, he didn't land the contract that day