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Business Under New Ownership?

Discussion in 'Online Reputation Management (ORM)' started by StellerFeller, Jan 3, 2017.

  1. StellerFeller

    StellerFeller Newbie

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    I'm designing a web site for a local car wash that was bought under new management.
    I'm thinking about offering them ORM along with the website using @originalposter tool. It's my first time pitching ORM directly to a company, but this feels like a good one to do it to.


    They kept the same logo's, social media accounts, business cards, and everything when they purchased it, but haven't touched the social media profiles in 6 months.
    They have 1-2.4 star ratings on Yelp, Google, and Yellow Pages that were all from the passed owners, so when they bought the business they bought a pile of crud and are still working with it.
    So, my question, Is there a way to get all these reviews removed or should I simply offer to help them rebrand? How can I put this more into my favor?

    PS: *My first post!* Glad to be a part of this awesome community.
     
  2. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    Welcome to BHW! I highly doubt they will rebrand at your suggestion. The brand likely has value among the local regulars who frequent the car wash. On top of that, rebranding would probably end up hurting their overall profits more than fixing their reputation would help. Local car washes are often impulse purchases, your car is dirty so you pull in.

    As for the social media/reputation management, I would offer them a campaign that revolved around people posting reviews and receiving a discount on their next car wash. You could handle everything including coupon code creation, postcards for their employees to hand out as people are paying and then measure the results.

    I would avoid talk of rebranding altogether.
     
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  3. MisterF

    MisterF Jr. VIP Jr. VIP

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    I'd suggest it depends on the size of their operation, location and what competition they have in the area.

    I don't bother looking for online reviews to choose where to take my car, if I'm driving along and there's a drive in without a long queue ( at a reasonable price ) I'll just pull in and get the car washed.

    If they're looking at offering corporate valet / wash services to businesses with fleets of vehicles, then reputation might factor into it.

    Rebranding is an option, but in all honesty do you know who owns the car wash in the next town ?
    Mr Smith might be the business owner of Mr Bubbles Handwash in 2016, this month might be Mr Jones = I'd say 99% of the clients don't know ( don't care either ).

    Do them a nice eye catching site and don't over complicate things.
     
  4. Mountain Man

    Mountain Man Junior Member

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    I use yelp and google to find car washes that are near me so getting good reviews would prob be helpful to some extent. The bigger the city the more it prob matters. In a small town everyone will know about the 1 or 2 car washes but in a large city its easy to not know the local establishments since there are so many of them.

    I agree with other posters about avoiding the re branding talk. Chances are good that they paid a pretty penny for the brand they just bought and re branding can be pretty expensive if there is a large sign or painted wall etc with the old logo/name on it.