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Business Directories

Discussion in 'Membership Sites' started by macdonjo3, Apr 3, 2011.

  1. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    Well, it's a rarely discussed topic on this forum, I've been posting around in the Offline Marketing section but forgot to check the Membership Sites section.

    So has anyone here tried a local business directory? I'm trying out a restaurant oriented site and doing cold calling. I'm getting special coding done so I'm waiting for that to be done before I start cold calling.
    Interested to see who's also into this.

    Macdonjo3
     
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  2. Rangco

    Rangco Newbie

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    Kind of confused... So your trying to sell thing to restaurants with your site and your personally call them?
     
  3. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP Premium Member

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    Yes. I offer directories listings.
     
  4. Cortexmoza

    Cortexmoza Junior Member

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    Thanks for your offer. But is there any requirement for getting the listing? Please suggest me.
     
  5. chrisnkay

    chrisnkay Junior Member

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    So, you are starting a local business directory for your city I am guessing? Don't really understand your post. Are you looking for advice?
     
  6. takita

    takita Newbie

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    I was wondering the same, how can I contact local business owners/franchise owners? I cant find any info for the life of me.
     
  7. GuruDog

    GuruDog Registered Member

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    Before the Internet, I used to sell local print advertising to local businesses such as restaurants. Hard to get a hold of restaurant owners between their 'rush' periods. Had better luck dropping by in person.

    As for online business directories, I find that vertical markets work best. I.e. targeting all the suppliers or manufacturers in a single market. I was quite successful with one from 2004 to 2007 that I had generating $9k per month from 150 tech businesses in a niche sector. Unfortunately I got sick and the business died a low death.

    I'm actually launching something similar for another niche tech market in the next week. Pumped about it. I miss the passive income!
     
  8. the_demon

    the_demon Jr. Executive VIP

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    With Google Places and all the apps like Urban Spoon I think small local directories are starting to get phased out.
     
  9. oliver_winston

    oliver_winston Junior Member

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    Good luck on your directory site.

    I have a few directory sites and it has been very hard to get any local companies to pay for a listing.

    I offer a free listing and it gets new signups every few days, but with Google Places and all the large directory sites (yelp, yellow pages, etc) its going to be a hard sell to tell a business owner why they should give you money.

    Let me know if you crack the code :)
     
  10. Samsonette

    Samsonette Newbie

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    Doing nearly the same, but with a more lucrative twist :D
    First I sell them a 1 year contract with a commercial spot in their town cinemas
    and as a 'Bonus' a spot in a local directory
     
  11. cloudzero

    cloudzero Registered Member

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    My approach to vertical niche directories is different from those who've
    posted so far. I don't charge at all for a listing, but I do charge for above
    the fold featured sponsor.

    The other thing I do is use a Google places scraper, and use my own
    scripts to build the basic listings. There are many businesses who don't
    have a website listed in G places, and I turn this to my advantage.

    My software will automatically link to any websites found. BUT, if they
    don't have a website listed, it's a simple matter to call the business on
    the phone, and say something like "I'm putting a name-of-niche
    business directory together, but couldn't find your website so I can link
    to it." if they have a website, they simply give me the URL, but if they
    don't have a website, it puts my foot in the door by telling them how
    many of their competitors do have a website, and what a disadvantage
    they're in. Conversion is about 75%. When I get an outsource team
    together, I'll be able to hit them harder.

    The above is just the first phase, as I approach businesses with websites
    that are in my directory, and ask them to check their entry. This has
    two advantages; it helps sell the sponsored listing, and I get signups to
    my newsletter.

    HTH

    Glenn
     
  12. cloudzero

    cloudzero Registered Member

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    My experience is different. It is soooooooooo easy to find niches where
    Google Places isn't listed. As for other directories like Yellow Pages, it's
    brain dead easy to outrank them.

    HTH

    Glenn
     
  13. Choronzon

    Choronzon Power Member

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    I'm doing a real estate directory. Once I get it to the top of the SERPs I think it will be much easier to attract entries. Real estate is very competitive.

    On a different point I am charging £27 per listing, what do others charge?
     
  14. manolo12399

    manolo12399 Senior Member

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    Why dont charge them for leads, so free listing and they pay only for the leads.
     
  15. fuzzy_corleone

    fuzzy_corleone Regular Member

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    Very discouraging post. Maybe try small cities? How much were you selling for a listing? Maybe your price was too high?
     
  16. ecmweb

    ecmweb Regular Member

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    Once you rank high enough in serps the directory will sell itself :)